An atypical strategist and creative practitioner with 6+ years of experience in leading teams of 4-12 to generate an upward of $4.3M in revenue and sustaining over 5K organic relationships through clever strategy and cohesive operations.
A well-traveled New York native, Ruben’s cultural intelligence, coupled with his reputable network, has established him as an indispensable asset throughout his career.
His curiosity with using data in inventive ways to build viable projects paralleled to his expertise in experiential production, brand development, and relationship management has proven a rarity in any professional vertical he has found himself in.
Work history
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I
Director of U.S. Partnerships & DevelopmentInsignia Group of Companies
New York, United StatesFull Time
Onboarded a team of 7 to launch U.S. markets on achieving increased consumer profits and brand awareness via remodeled operations, content strategies, and business development initiatives.
• Operations: Rebuilt existing processes to fit U.S. demographic on hitting a 98% request success rate through consumer understanding and mapping.
• Strategy/Biz Dev: Innovated growth tactics to help North American extension for the financial product side of the business.
• Marketing: Collaborated with vetted agencies and Board Members on a global rebrand of brand touchpoints, including marketing strategy, website, social, PR, and digital content.
• Partnerships: Initiated partnership strategy attracting 30+ brands across various verticals to develop brand investment and value-driven cultural programming.
Q
Q
Marketing & Relations StrategistQuintessentially U.S.
- New York, United StatesFull Time
Spearheaded a team of 5 to deliver increased client revenue and brand equity via external communications, content strategies, and B2B relations initiating from the U.S. division of the brand.
• Strategy: Reconstructed the Hospitality programming to increase overall success rate to 93% (+16%), through remodeling global SOP’s, fostering viable supplier relations, and implementing a new content strategy.
• Relations: Developed internal rolodex by 610% across various industries (1,558+ new and existing connections) via cultivating organic relationships.
• Strategy/Development: Conceived effective brand strategies to grow global corporate accounts to exceed KPI’s and increase Agency revenue: Hennessy: 17% increase in sales ($412K in revenue), HSBC Bank: $480K in value profit, Art Basel Miami 2017: crafted a series of week-long experiential programming with over 700+ VIP’s in attendance resulting in 15K impressions and $250K in revenue.
• Social/Copy: Produced original digital content and secured paid advertising for Social Media platforms resulting in a YOY increase of 195.6% followers on Instagram and a 21.4% increase likes on Facebook.
• Partnerships: Piloted a new global communication strategy to attract 25+ strategic partnerships bringing in $325K in revenue.
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Skills
- Strategy
- Marketing
- Communication Planning
- Public Relations
- Business Development
- Concept Development
- Choreography
- Content Creation
- Digital Advertising
- Brand Creative Strategy
Education
M
M
ChoreographyMarymount Manhattan College
- New York, United States
Minors: Psychology & Philosophy