An atypical strategist and creative practitioner with 6+ years of experience in leading teams of 4-12 to generate an upward of $4.3M in revenue and sustaining over 5K organic relationships through clever strategy and cohesive operations. A well-traveled New York native, Ruben’s cultural intelligence, coupled with his reputable network, has established him as an indispensable asset throughout his career. His curiosity with using data in inventive ways to build viable projects paralleled to his expertise in experiential production, brand development, and relationship management has proven a rarity in any professional vertical he has found himself in.Locked Pro Plan feature
Onboarded a team of 7 to launch U.S. markets on achieving increased consumer profits and brand awareness via remodeled operations, content strategies, and business development initiatives. • Operations: Rebuilt existing processes to fit U.S. demographic on hitting a 98% request success rate through consumer understanding and mapping. • Strategy/Biz Dev: Innovated growth tactics to help North American extension for the financial product side of the business. • Marketing: Collaborated with vetted agencies and Board Members on a global rebrand of brand touchpoints, including marketing strategy, website, social, PR, and digital content. • Partnerships: Initiated partnership strategy attracting 30+ brands across various verticals to develop brand investment and value-driven cultural programming.
Spearheaded a team of 5 to deliver increased client revenue and brand equity via external communications, content strategies, and B2B relations initiating from the U.S. division of the brand. • Strategy: Reconstructed the Hospitality programming to increase overall success rate to 93% (+16%), through remodeling global SOP’s, fostering viable supplier relations, and implementing a new content strategy. • Relations: Developed internal rolodex by 610% across various industries (1,558+ new and existing connections) via cultivating organic relationships. • Strategy/Development: Conceived effective brand strategies to grow global corporate accounts to exceed KPI’s and increase Agency revenue: Hennessy: 17% increase in sales ($412K in revenue), HSBC Bank: $480K in value profit, Art Basel Miami 2017: crafted a series of week-long experiential programming with over 700+ VIP’s in attendance resulting in 15K impressions and $250K in revenue. • Social/Copy: Produced original digital content and secured paid advertising for Social Media platforms resulting in a YOY increase of 195.6% followers on Instagram and a 21.4% increase likes on Facebook. • Partnerships: Piloted a new global communication strategy to attract 25+ strategic partnerships bringing in $325K in revenue.
Orchestrated a team of 12 to deliver on all marketing initiatives, including branded events, partnerships, editorial content, public relations, client activations, and social media. • Production: Directed operations and strategy on all brand touchpoints for a slated calendar of ~200 experiences annually, with productions ranging in scale from intimate dinners of 10 to venue buyouts for 2,500+ attendees with calculated budgets upwards of $250K. • Biz Dev: Launched strategic initiative for VIP tier of servicing, Magnises Plus, accumulating an additional $120K in yearly revenue through event access, VIP packaging, and ticket sales. • Strategy: Implemented new department strategies that optimized YOY metrics: event attendance by 85%, event sales by 60%, membership renewal by 45%, and new member acquisition by 30%
Conducted and trained a Front Door team of 9, while originating the VIP Relations initiatives on data capture to grow the guest experiences. • CRM: Strengthened VIP database by 50% through effective communication strategy across departments for capturing insight on clients to maximize the guest experience. • Operations: Managed all New York reservations to augment revenue efficiently, and liaised with 29+ sister properties globally to fulfill VIP request. • Development: Increased cover count by a monthly average of 40% and a YOY average of 25% by way of maximizing spatial allotment and ensuring the nightly volume is conducive to operational capacity.
Successfully led a concierge team of 7 on new SOP’s and developments to oversee the restructuring of the club’s offering. • Culture: Inaugurated strategic programming to strengthen the club’s value, resulting in a generated 75% increase in member retention rate, and a 60% increase in overall sales. • Operations: Directed all reservation requests, guest relations, and special projects/event operations. • Development: Analyzed daily service reports to produce metrics for a deeper understanding of demographic and performance.
Minors: Psychology & Philosophy