Rui Martiniano

Assistant Manager - events/social media


About me

I am a highly motivated and charismatic individual always looking for that bigger challenge and to learn and develop new skills. Whilst still using my experience in store management, I am now working towards transferring my skills into event management and marketing. Currently working at store level as an assistant manager for TOMS. In this role I have the opportunity to go beyond your average Store management role. My area of focus is to organise specially designed events to help community building in our TOMS London Community Outpost. My aim is to build brand/store awareness through exciting activations at store level to engage our customers further than just a shopping experience with us. The main project I am currently working on is our Unplugged sessions, my hope is to build awareness and target a wider audience, by incorporating music into the store atmosphere. The key for this to succeed is to bring exciting, trend setting bands in the current market to create a buzz and content for social media with integrity and longevity. Keep checking back for new and exciting activations completed!


  • Fashion
  • Events
  • Marketing PR
  • Music
  • Excel
  • Powerpoint
  • Word
  • Liasing with PR Companies
  • Budget Control

Work history


Assistant Manager Events & Social Media


May 2015
  • • Manage team of 13, made up of part time and full time sales associates including a barista • Assisting the Store Manager • Building store profile through social media channels • Liasing with the marketing team for the smooth operation of global in-store activations • Creating and managing events to make the store a different exciting space for customers • Building external relationships with other organisations for event collaborations • Ensuring that events/marketing budget for the year is not exceeded • Training for general staff • Maximising sales and commerciality • Merchandising • Operational duties (eg. transfers/stockroom management/stock control) • Ensuring that event/social media KPI targerts are met • Educating customers and the local community of our brand ethos and business model • Assuming store manager role in their absense


Store Manager


Jun 2014 - May 2015
  • • Manage team of 12 across 2 stores including 2 senior supervisors and 1 junior supervisor • Protected profitabiloty of the business • Recruitment • Staff performance management • Admin duties • Task delegation to junior management • Staff training and development for staff and junior management for career progresison • Rotas/Payroll • Maximising sales and commerciality • Merchandising • Operational duties (eg. transfers/stockroom management/stock control) • Future planning and forecastig • HR and health and safety (risk assessments, disciplanaries, fire risk assessments, etc) • Control of loss prevention and staff training of loss prevention • Crearting weekly commercial reports • Ensuring store KPI targets were met • Maintaining a consist high level of customer service and achieving mystery shop targets • Had strong communication with other store in the business to better my business • Carried out comp shops to ensure that we were in line with competitors • Supported other stores with staffing/operation issues where possible • Built strong relationship with merchandising team to ensure my store had the correct stock at the right time



Film and Television

Kingston University

Aug 2006 - Jun 2009