I’m a Digital Marketing enthusiast and who've always been curious, early acquired the savor to understand and the ability to influence people. I believe brands that engage people in digital world have a massive advantage over their competitors. But it wasn't always like that! I was studying Economics and I loved my course - strategy, amazing colleagues... Numbers was my ‘cup of tea’. Then everything changed. In 2014, I interrupted my Economics course and decided to go to Africa, work in Political Consulting. Although my expectations haven't been corresponded, I earned so much that today I can say I am what I am thanks to this experience. During this experience I was approached to participate in a film as an extra. I was so fascinated by all the stuff behind a movie that aroused in me a real interest for digital background. Back to Portugal, I decided to study Multimedia Design. For about two years I had contact with many digital tools. While running the course I thought I should put into practice my knowledge. For that, nothing better than having an artist friend with a lot of admirers. I started by making strategic planning of a music artist to improve his dynamics in social media, which later extended for the artist management strategy. The fact that we are longtime friends helped me to transmit the person he is for those who follow him, making him a real and trusted online role model. My internship proposal was accepted by one of the world's largest global communication groups, Havas Worldwide, where I've been for 3 months as Community Manager. The first direct contact with global brands was there and that made me realize the language behind the market that average consumer didn't even guess. Even before finishing the stage, I was privileged to be invited to work at Publicis Groupe, for Arc Worldwide as Community Manager. Today, I speak as some of the world's biggest brands like Samsung, Heineken, Nestlé, L'Oréal and other important digital voices.Locked Pro Plan feature
I manage all the digital agency accounts, from many music artists. I do all the content strategy, planning and publishing.
PORTFOLIO® OFFICE is a practical course for portfolio advertising creation. Starting with several REAL BRIEFINGS, the Portfolio® process starts by working on the strategies, CONCEPTS, IDEAS and finally the execution of the several creative pieces for different media (offline and online). I had the PRIVILEGE OF WORKING directly with major brands: TOSHIBA, BENFICATV, TERRA NOSTRA, SUMOL and KIA.