About me

Award-winning Creative Director / Art Director with over twenty years experience at world-class agencies in London, Johannesburg and Dubai. A strategically led conceptual thinker with a broad base of creative skill sets, from television and print to digital and social media. Experience on a range of brands from blue-chip multinationals to small start-ups. Manages and develops creative teams to produce work of the highest quality. Strong interpersonal skills that focus on building meaningful, positive relationships in creative studio and wider agency. Prioritises and multi-tasks fluently in a dynamic, deadline-driven environment.

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Projects

• 4

  Sunday Times – Times Have ChangedA campaign celebrating 100 years of the Sunday Times
• Sandton City 'Come to the City'Nelson Mandela Square and Sandton City is a luxury shopping destination and lifestyle hub in the heart of Sandton, Johannesburg. To relaunch their updated centre, the campaign line: 'Come to the City' was used across a range of collateral, from social media to outdoor sites.
• Right to Sight 'Bandaid'A print execution from the 'Right to Sight' campaign for the National Council for the Blind (South Africa). With as much as two-thirds of blindness in South Africa resulting from cataracts, a simple surgical procedure was the way forward in restoring sight to thousands of people.
• Spray & Cook 'Slip'Usually a slipped printing plate on a full-colour print ad would be an Art Director's worst nightmare. Here, it was used to subtly demonstrate the efficacy of Spray & Cook non-stick cooking spray.
• LG Express Dual 'Thinnest'
• Standard Bank 'Lawn'The campaign parodied the cheap looking, badly art directed ads from a typical 'home-makers fair' catalogue on the left-hand page of magazines and newspapers, and then pointing out that buying a house makes far more financial sense, in a tactically placed strip-ad on the right.

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Work history

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Senior Art DirectorBain&Bunkell
Aug 2019 - Sep 2020Johannesburg, South AfricaFreelance
• Responsible for high level concept, art direction of campaigns and design collateral on Standard Bank, Fedgroup Investments, Citadel Wealth Management, Talmar Impact Investments, Leroy Merlin, and Avanti Coffee amongst others • Assisted Executive Creative Director in all areas • Consistently fast-tracked project turn-around times • Maintained competitive edge by focusing on digital and social media • Output included television, print, activations, integrated campaigns
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Senior Art DirectorTBWA Hunt Lascaris
Apr 2018 - May 2018Johannesburg, South AfricaFreelance
Conceptualised, art directed and produced television, print and digital for mobile telecommunications Co, MTN

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Skills

• Art Direction
• Advertising
• Creative Direction
• Adobe Photoshop
• Adobe Indesign
• Basic Styling
• Retouching
• Adobe Illustrator
• Advertising Copywriting
• Abobe Illustrator

Education

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Diploma: Advertising & Marketing – Art DirectionRed & Yellow Creative School of Business
Jan 1994 - Nov 1995Cape Town, South Africa
Studied under the tutelage and mentorship of world-renowned adman, Brian Searle-Tripp, of Ogilvy & Mather, Rightford, Seattle-Tripp & Makin.