Russell Perry

Managing DirectorLondon, United Kingdom
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Russell Perry

Managing DirectorLondon, United Kingdom
About me
I’m a highly commercial, integrated, global brand and content marketeer with 19 years’ experience of marketing communication, brand/campaign planning, advertising and post/production agencies. Most recently, I’ve focused on planning and delivering broadcast/digital and conceptually new branded content for a number of global power brands including Hasbro, Cisco, Audi/VW, VISA, Gemfields and John Lewis. I spearheaded the strategic growth, profitably and presence of gutenberg global’s marcoms content division @ adam&eveDDB. I ran this strategic JV in conjunction with CreativeDrive EMEA to deliver vision, leadership, meticulous planning, creative excellence, sound commercial judgement and growth.
Projects credited in
  • London WondergroundLaunched in 2012 in partnership with Mastercard, London Wonderground is London's largest festival of cabaret and circus. Bringing a slice of vintage Coney Island to the South Bank, over 200 performances are held each season in the magnificent 1920s Paradiso Spiegeltent. Originally built in Belgium in the late 19th and early 20th centuries, these circular, mirrored tents are wonderfully atmospheric and authentic. The Wonderground is a public playground for children and grown-ups, featuring odditi
  • Mastercard
  • Priceless GigsMasterCard teamed up with some of the world’s biggest recording artists to give people the chance to see thier favourite stars perform, for free, at intimate London venues. I produced and managed gigs from conception to onsite delivery with an exclusive line up of artists, including Kylie, Pharrell, Emeli Sande, Rita Ora, Conor Maynard and Delilah, each performing a one-off gig for approximately 300 lucky cardholders.
Work history
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    Managing DirectorCreative Drive
    London, United KingdomFull Time
    Managing Director of a Creative and Branded Content Production Agency. Brand comms & strategy, creation, adaptation, production and deployment for a range of global power brands.
Skills
  • Strategic Marketing
  • Strategic Branding
  • Commercial Acumen
  • Brand Planning
  • Team Leadership
  • Brand Activation
  • Brand Building
  • Brand Creative Strategy
  • International Marketing
  • Brand Partnerships