About me

I help small brands find their voice. Specialising in: Brand Positioning & personality // tone of voice & messaging // launch strategy. Extensive experience with, and a love of challenger brands. Proven experience helping brands grow- over 12yrs experience with SME's, notably launching both Popchips and Vitaminwater in the UK Lead marketing strategy for Popchips from launch- acquisition Broad experience across brand, innovation and comms.

QuestionsProjectsExperienceTeam

Work history

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Senior marketing managerpopchips
Jan 2012 - Apr 2019London, United KingdomFull Time
One of three founding team members- helped shaped the launch strategy and company culture, established and grew UK marketing team, established brand personality and tone of voice for UK market, worked closely with sales team to build brand in grocery, OOH and influencer accounts. Responsibilities included- Brand comms- Responsible for creative 360-degree marketing programme to build popchips position as a premium leading better-for-you brand, whilst highlighting the fun brand personality and challenger brand positioning. Oversight of PR, field and digital strategy. Innovation- set up UK innovation strategy and process, managed process end to end from ideation to consumer facing launch plans Brand management- Research & insight, lead creative development with agencies, managed ATL campaigns and media buys Culture- Developed and maintained a positive company culture through rapid growth. Responsible for articulating and communicating brand vision and values.
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account leadVitaminwater
Jan 2010 - Jan 2012London, United KingdomFull Time
Strategic and creative lead for VITAMINWATER experiential marketing Working across environments- from fields at festivals to the car parks of giant supermarket stores, university campuses, interrupting influencers with on street guerrilla activity and shoppers at point of purchase, balancing target consumer reach with the support of key retailers. Creative & strategic lead- Responsible for all elements of the campaign including strategy and planning and creative execution.

Skills

• Strategy
• Brand Architectue
• Brand Tone
• Brand Positioning
• Product Launch
• Innovation Strategy