About me

Fashion brand specialist with previous experience in buying and styling.

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Work history

Brand StrategistHelter
Aug 2020Falmouth, United KingdomFreelance
I draw on my fashion and retail industry experience to help clients develop and execute product, brand, marketing and sales strategies that deliver growth. Capabilities cover design research and direction, trend forecasting and market movement, customer profiling, brand DNA and image, range planning, collection evolution and product development, creative direction and collateral production, proposal writing and pitching, trading and negotiation.
Visiting LecturerFalmouth University
Aug 2019 - Dec 2019Falmouth, United KingdomFreelance
I led a series of seminars on sustainability within fashion for BA (Hons) Fashion Design students.

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Skills

• Fashion
• Buying Brands
• Mentoring
• Brand Copywriting
• Negotiation
• Styling Shoots
• Range Planning
• Fashion Production
• Brand Building

Education

Bachelor of Arts (BA) University of The Arts London (UAL)
Aug 2007 - May 2010London, United Kingdom
First Class Honours, BA Fashion Journalism