About me
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Work history
AV Planner / BuyerMediaCom
- London, United KingdomFull Time
● As well as continuing many of the skills learnt at PHD, I began to plan VoD, TV, Digital Audio and Linear Radio campaigns as well as setting up & buying the campaigns
● Working across the Tesco, Indeed and Cancer Research teams to ensure all aspects of planning, buying and reporting are taken care of
● Taking a more proactive role in training newer members of the team and working closely with them to ensure they aren’t struggling. Handing over smaller tasks when they’re ready and keeping the dialogue open and honest around learning
● Tracking VoD for our business unit and ensuring any delivery issues are flagged and raised if necessary
● Liaise with media owners to keep up to date with their latest propositions
P
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AV Broadcast AssistantPHD
- Tottenham Court Rd, Fitzrovia, London, UKFull Time
● Receiving AV Plans and booking all aspects of media buy (TV, Digital Audio, Cinema and VoD) onto CARIA and Medex systems
● Create value sheets to track value and ratings throughout the month and make necessary turnarounds before the campaign goes live
● Monitor delivery of VoD, cinema and digital audio in conjunction with agency deals, targets and request any optimisations as necessary
● Liaise with media owners to keep up to date with their latest propositions
● Compile and present PCA’s to client once a month
● Compile and share up to date spot times and VoD reports to the client weekly
● Ensure regular catch-ups are held with the planning teams to understand any issues or challenges we will face from the client
● Manage relationships and expectations from the client daily
● Working on clients including BetVictor & Confused (including working on Confused’s DRTV campaigns) and performance aspects of the clients
● Worked with the partnerships team in both PHD and ITV to help secure Confused sponsorship of Who Wants To Be A Millionaire & BetVictor’s package over the 2020 World Cup
Skills
- Ad Campaigns
- Advertising Planning
- Buying Experience
Education
U
U
2:1 (BA Hons) Media and Communication StudiesUniversity of Chichester
- Chichester, United Kingdom
● Acted as an ambassador for the university. This involved promoting and establishing new relationships with prospective students, both on open days and during outreach trips to local secondary and primary schools.
● Managed the universities Twitter feed and website to engage and encourage interaction with students and the local community.
● Engaged with faculty and my peers to discuss issues related to our course to improve teaching and learning.
● Helped to organise a high profile lecture and Q & A with film director Tim Pope.
Awards
IPA Foundation CetrificateThe IPA (The Institute of Practitioners in Advertising)
Gain an appreciation of the creative process, from fostering creativity in your everyday environment to understanding the invaluable role of media
Discover the importance of effectiveness to the industry and the development of theories such as those from Les Binet and Peter Field
Build on your knowledge of the client and agency roles and the marketing tools available to today’s marketers and agencies while understanding how to perform your role with confidence and expertise