GroupM is the world’s largest media investment management operation. It serves as the parent company to WPP media agencies including Maxus, MEC, MediaCom, Mindshare, m/SIX and Xaxis. Our primary purpose is to maximise the performance of WPP’s media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. As Social & Creative at GroupM, my role sits between the GroupM University Learning & Development team and the Future Talent team. My role encompasses video production, graphic design and social media management working on a variety of different briefs for different stakeholders, seeing a huge varieties of projects through myself from brief to upload working and liaising with different agencies along the way.
During my gap year and whilst at University, I worked on a number of different freelance projects. Mainly graphic design, but also encompassing photography and social media advertisement and local marketing planning for businesses in the local area. These projects can be viewed in my portfolio.
Radlands Vintage is an online vintage clothing company that I set up while studying at Queen Elizabeth's Grammar and continued running whilst on a gap year. I sourced wholesale stock and dealt with suppliers, sold stock and provided a professional and informative post -transaction service, ensuring customers were always happy. I marketed the shop online over Google and social media, reaching over 100,000 views across items listed on the shop in a two week period and selling hundreds of unique vintage items. I designed all of the marketing materials, for web, email, social media and print and photographed all of the stock, methodically listing it all and dealing with the post transaction process of every sold item.
I studied Business Managment and Marketing at Nottingham Business School, Nottingham Trent, but finished study in first year, deciding an apprenticeship was the better route for me. First year modules, BA (Hons) Business Management and Marketing at Nottingham Business School covered: • Principles of Marketing • Economics for Business and Management • Foundations of Managing and Organising • Enterprise and Business Development • Accounting and Finance for Managers • Quantitative Methods for Business
As part of the Young Enterprise region-wide team company project, we developed a business selling specially curated jars of sweets in which I played a major role in the marketing side of the business, developing marketing material including posters and coming up with promotional offers, as well as designing the company logo and packaging and ensuring this was consistent throughout. I developed a coherent marketing plan and managed this side of the business.
Online digital marketing training