About me

I’ve been living and working in London for the last 5 years as a Creative and recently moved back to Glasgow. I’m excited for a new opportunity working with forward thinking and passionate people. I have extensive experience in shop fit design, creating & managing store environments and confident in leading creative projects. In a challenging sector and environment I am very adaptable and comfortable taking on flexible roles.

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Projects

• The Hair Club // Salon + Events SpaceFreelance design project for a single seat salon . Full renovation of space, brand identity and website creation
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  Jasper Conran ShopfitA collaborative project with Jaspers Conran design team. Launched new store environments across 10 flagship locations and delivered a new fixture package, visual elements including bespoke lighting design, mannequins and branding solution.
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  1778 Brand IdentityRecent brand identity work that is near its retail implementation stage that will launch in 150 stores. Responsible for naming the brand and creating the design language used by a number of teams. Designed 3 tier store environment branding solution.

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Work history

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Creative ManagerDebenhams
Mar 2016 - May 2019London, United KingdomFull Time
Delivered the look and feel across all Menswear and Kids brands within Debenhams 150+ stores. Oversight of a Co-ordinator and I reported directly to Senior management and Director levels. Supported divisional strategies and collaborated with external international brands. ROLE EXPERIENCE & RESPONSIBILITIES : Store concept - Creative lead through design stages of environment/shop fits. Fixture development with Store Dev team and suppliers. Store launch implementation. Shop-fit design - Fixture and branding solutions with a 3D design studio, manufacturing involvement with store development and delivered the concept ‘in store’ via creative communications. Creative Communication - Producing communications and tools with a small studio team in order to deliver projects across over 150 stores. Brand design & Management - Contribution in Buying & Merchandising strategies this includes naming, brand values and conceptualising the overall aesthetic of the brand. Extensive experience with external international brands. Visual merchandising - Developing solutions and guidance for retail implementation. Understanding current trends and industry tactics. Art Direction - Producing concepts and evolving them within the in-house design studio and photographic team. Project Managing - Leading teams in the implementation of projects such as new store openings, modernisation programmes and reinvigorations.
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Creative Co-ordinatorDebenhams
Oct 2013 - Feb 2016London, United KingdomFull Time
Role was to drive, challenge and champion the divisions Creative proposition, and impact on all things ‘Customer facing’. Maintain established communication channels with the Regional VM team to ensure consistency of divisional message across the business.

Skills

• Visual Merchandising
• Retail Design
• Interior Styling
• Production
• Brand Development
• Creative Approach
• Creative Briefs
• Creative Development

Education

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BSc (Hons) Building SurveyingGlasgow Caledonian University
Sep 2008 - Jun 2012Glasgow, United Kingdom
Building Surveyors are key professionals within the acquisition, building management and development sectors of the property profession, advising on both commercial and residential building issues. Building Surveying is an extremely varied profession, with main areas covering design, construction technology, conservation, Computer-Aided Design (CAD), Building Information Modeling (BIM), professional practice/studies, building pathology, performance, sustainability and regulation.

Awards

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Best New Store 2018Retail Week
New concept Stevenage store awarded Best New Store and Retail Week placed it in the Top 25 for Store Design.