I'm a Reno-based, multidisciplinary designer and creative director. Award winning. Obsessively driven and diversely experienced.
From digital platforms to brand identities and beyond, I enjoy weaving together creativity, technology and craftsmanship to connect with people in fresh and compelling ways.
I’m a passionate, hands-on creator, experienced in leading companies and products from ideation through execution and profitability. It’s my passion for strong, unique, creative expression that drives me to do what I do. To me it’s not just about making things look pretty; it’s about making more meaningful, useful and engaging solutions – making things greater than they are. It’s that simple. I practice the philosophy of “Greater Than” and distinguishing between good and great. It shows in everything I do. I love my work. I know you will too.
Work history
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Senior Art DirectorInternational Game Technology
- Reno, United StatesFull Time
Promoted to lead new organization chartered to drive brand and creative through integrated marketing campaigns and programs globally.
Functional responsibilities include the enhancement, management and measurement of IGT’s brand. Direct paid media, brand strategy and research, brand programs, and Creative Services functions. Drive brand and business alignment across multiple teams within Marketing as well as Sales, Product, and HR teams. Staff responsibilities increased to 16 employees and full-time contractors worldwide.
• Revitalized IGT’s brand platform, led internal teams, across business segments (Lottery and Gaming), on design and strategic direction for IGT’s global presence. Key activities include, global strategy development, positioning, enhancement of the visual expression and definition of identity system, digital and broadcast media.
• Led creative vision and experience design for the industry’s largest trade show, directed internal creative teams, contractors and agency partners in the creation of multi-media experiences that effectively described and promoted IGT’s products and services.
• Realized the brand platform for industry’s first integrated mobile solution, PlaySpot, spurring customer recognition, securing IGT’s role as an industry leader and setting a flexible foundation for future extensions.
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Art DirectorInternational Game Technology
- Reno, United StatesFull Time
Promoted to champion IGT's brand throughout its go-to-market strategy for all product and solution-based offerings and drive the aesthetic enhancement of online properties to promote products and elevate global brand reputation.
Direct integrated marketing campaigns (event, online, print, broadcast), executing on time, on budget, and on target while creating compelling customer experiences that drive competitive advantage. Lead brand development to support business growth. Oversee state-of-the-art video and photo studios with broadcast video production capabilities. Direct the creative rhythm for 5+ major trade shows per year. Lead creative teams in print, video, photo, and web.
• Spearheaded global activation of IGT's first creative brand platform in its 30-year history, including, style guidelines, launch mechanisms, brand site, presentation templates, stationary, trade show standards, and signage. Led global implementation and final launch of brand within 4 months in 2013
• Bolstered credibility of creative team by instituting best-in-class creative processes, elevating video and print design, restructuring team, and reclaiming work that was outsourced to 3 agencies. Led to a dramatic increase in creative output by 3.5% annually to deliver upon 1,800+ projects in 2014
• Initiated the gaming industry's first interactive online annual report, realizing 20% savings
• Launched IGT's first global print-on-demand business portal, reducing fulfillment time by 50%+
• Created memorable campaigns that shaped customer and player perceptions for the gaming industry's well-known brands: Wheel of Fortune, James Cameron's Avatar, and Ellen DeGeneres. Led communications for Ellen, strengthening partnership with Ellen and MGM Resorts International
Skills
- Art and Creative Direction
- Concept Visualisation
- Brand Creative Strategy
- Creative Stragegy
- Video Direction
- Ui/ux Design
- Creative Leadership
- Adobe Indesign/illustrator/photoshop
- Digital Media
- Htmls/js/css Knowledge
Education
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Bachelor of Fine Arts (BFA)Illinois Institute of Art
- Schaumburg, IL, USA