Experienced Brand Development Manager / Sales Manager with a commercial and digital grounding and a proven track record of brand building and achieving key business metrics. Focused on wholesale growth through brand strategy, brand partnerships, collaborations, and relationship management. I am looking for a fresh challenge within the fashion/retail industry after successfully growing the Lavenham brand and wholesale business.
Work history
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Brand Development ManagerLavenham
London, United KingdomFull Time
After joining Lavenham in January 2021, I’ve increased house account (UK, EU, Asia) wholesale sales by 103% from AW21 to AW22, contributing to a 33% increase in wholesale revenue globally.
Key contributions include –
• Cultivating the largest increase in season-to-season sales out of all territories, distributors and sales teams.
• Effective management of external distributors and sales agents (Canada/US, Italy, S Korea)
• Effective management of all collaboration partners from inception through to launch (Nicholas Daley, Phoebe English, Sunspel etc.)
• Increased brand awareness through strategic wholesale partners including Dept stores, Large Online Retailers, independents and lifestyle stores. (Browns, Fenwicks, Mr Porter Bureau Belfast, Oi Polloi, Peggs & Sons etc.)
• Being the first point of contact for any queries and issues.
• Identified and approached new wholesale partners, negotiating all terms and conditions for a successful partnership.
• Monitoring and regularly report on key KPI’s for existing and new accounts, providing detailed analysis as appropriate, and acting on any findings.
• Develop and implement the seasonal wholesale strategy in line with design teams and the overall brand strategy.
• Implement effective sales campaigns, leading all showrooms and presentations to reach set sales targets.
• Work with the accounts and retail teams to conduct and coordinate brand training where appropriate.
• Work with the ecommerce teams to ensure all partners are representing Lavenham correctly, and that all pricing and product information is up to date.
• Form close relationships with internal stakeholders (Head of Brand, Japan Design & Sales, Factory/Production, Retail, Ecommerce etc) to co-ordinate smooth deliveries, payments and product launches.
• Worked effectively within the brand and as part of a larger portfolio of brands including Fred Perry, George Cox, Jackman and more.
Social Media & Content ManagerStepney Workers Club
London, United KingdomFull Time
After joining S.W.C in January Aug 2018, I helped increase organic social following from 1k to 23K in year 1, helping support brand awareness, online and overall B2B sales through clear brand strategy and visual language.
Key contributions include –
• Structured all content and visual output using the retail calendar as a foundation.
• Managed paid social activity including budgets and assets.
• Managing all e-commerce photography, uploads and stock management.
• Worked closely with ecommerce teams to ensure merchandising and stock were accurate and closely monitored.
• Implemented the email marketing strategy, building the database through clear messaging and communication.
• Organizing third parties for SEO and affiliate networks.
• Provided clear and concise copy for all digital output.
• Project managed seasonal launches and sale campaigns
• Assisted with buying appointments and tradeshows.
• Created sales tools including line sheets, look books and POS for trade shows and shop-in-shop activations.
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Skills
- Marketing
- Commmunication
- Content Copywriter
- Fashion
- Fashion E-commerce
- Sales Management
- Asset Management
- Social Media Management
- Brand Management
- Project Management
Education
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BA(Hons) Media with Cultural Studies (grade 2:1Liverpool John Moores University
- Liverpool, United Kingdom