About me

I'm an editor, creative director and writer specialising in fashion, menswear and lifestyle. Expert in ecommerce. Over 15 years experience working with the world's biggest titles.

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Projects

• 9

  The Man Who Fell To EarthShot by Lauren Luxenberg and styled by William Gilchrist, this was the lead fashion story I put together for The Rake magazine's 'Atelier' supplement. Shot in Lanzarote.
• Mr Porter x BMWiCreate engaging advertorial copy to seamlessly combine the brand identities of Mr Porter and BMWi across a series of timed and location-specific stories.
• The Gentelman's Wager IIContent creation for Mr Porter x Johnnie Walker Blue Label series entitled The Gentleman's Wager. This is the second part of the series.

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Projects credited in

• 1

  Alps & Meters: Gstaad as you mean to go onShot in the beautiful mountains of Gstaad, Switzerland for Alps & Meters AW19. With thanks to the incredible team at The Rake Magazine.
• The Rake Magazine | Taking Z Zegna For A Spin

Work history

Digital DirectorThe Rake
May 2018London, United KingdomFull Time
Oversea the entire digital content creation process across all channels for this fast-growing menswear e-commerce start-up. 400% growth year-on-year in 2019.
Menswear EditorFarfetch
Apr 2017 - May 2018London, United KingdomFull Time
Created and edited weekly and campaign content for the biggest luxury fashion e-commerce player in the world.

Skills

• Fashion
• Writing
• Copywriting
• Editing
• Journalism
• Lifestyle
• Online
• Print
• Creative
• Features
• Web Content
• Media
• Content and Media Writing
• Copywriting
• SEO Strategy
• Creative Direction
• Team Building
• Photography
• Photographic Direction
• Abobe Creative Suite

Education

English LiteratureUniversity of Leeds
Aug 1998 - Jun 2001Leeds, United Kingdom