I am a dynamic, bold, and investigative writer who finds herself easily tuned in to both witty marketing and thought-provoking research. Currently, I hold a position at wellness brand Lumity focusing on their US talent outreach, and am developing a portfolio of work in fashion and lifestyle on Substack. While I am all for a feel good piece, I strike a balance in my tone through big-picture musings that pack a punch.
I graduated from the University of Sussex with an MA International Relations, finishing my program with Merit. As part of my studies, I took a research placement at a London-based luxury rental startup to understand circular B2B efforts in the fashion supply chain. I believe the green sector is such a vital industry to work in to protect our future, and I hope to use these academic experiences in a future role in social responsibility and brand marketing strategy.
Link to Substack: https://andivebeensayingthat.substack.com
Projects
- Designer Conversations: ioannesOne of the recurring facets of Rotaro's brand partnerships is to interview key collaborators ahead of a new product drop with the brand for their blog. In the case of this specific interview, I had the privilege to create my own interview questions and write copy for the brand ioannes for their summer product drop with Rotaro. This was completed under the supervision of the marketing and brand partnerships managers.
- Style Quiz: What is Your Summer Alter-Ego?This project was published on Rotaro's blog for the purpose of increasing engagement with their products. I created and embedded a pop-up quiz which recommended users rent certain products based on their results. The project involved creating questions and logic to connect answers to results, choosing product that needed engagement and would match the various end results, and writing copy for the quiz and blog post overall. I completed this project with the supervision of my marketing and brand
Work history
US Communications ExecutiveLumity Life
London, United KingdomFull Time
Lead the US influencer marketing strategy and manage end-to-end operations including VIP gifting, contract negotiations, outreach, event sponsorship and influencer content revision.
● Responsible for marketing strategy in relation to CSR, sustainability awareness and investor relations on LinkedIn.
● Work closely with Head of Creative Communications and Head of Brand on paid social and web UGC to increase customer acquisition and retention.
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Marketing and Ecommerce InternRejina Pyo
- London, United KingdomInternship
Develop and implement effective and creative media campaign strategies, customer surveys and influencer/press gifting.
Work with the wholesale team to maintain and update SKUs, showroom meetings with key stakeholders, and create original copy for season drops and product descriptions.
Assist styling edits for upcoming collections, write product descriptions for ecommerce, support photo shoots and meetings with stockists and buyers.
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Skills
- Copywriting
- Communication
- Academic Research
- Shopify
- Organisation
- Innovation
- Influencer Management
- Influencer Marketing
Education
U
U
Master of ArtsUniversity of Sussex
- Brighton, United Kingdom
MA International Relations Volunteer Student Representative, Andrew Pickup Global
Studies Placement Award
Dissertation Placement: Rotaro
Remake, Whering student ambassadors
H
H
Bachelor of Arts (BA) Hope College
- Holland, United States
Varsity Volleyball, Student Congress, Academic Affairs Board
Other Activities & Awards: The Anchor Newspaper, Dean’s List, Tocqueville Forum,
Washington Honors Semester, MIAA Academic All-Conference