With 5 year's experience of writing engaging copy for brands, my
Head of copywriting for Lily and Lionel, responsible for product descriptions, newsletters, press releases and blog posts. Also oversee the creation of all digital content, including campaign and e-commerce shoots.
Developing and overseeing communication strategy for 2 distinct brands: Zuneta, which sold luxury cosmetics, and LoveLula, which sold environmentally friendly and organic products. Wrote weekly emails across both brands and managed all social media platforms.
Responsible for developing a brand new branch of the LIDF, dedicated to Arab documentary cinema. Established the programme, coordinated panel discussions with key figures in Arab film and academics and managed venues.
Focused my studies on the role of modern media in Islamic communities, exploring the role of film and the internet in shaping the role and practice of religion today.