Projects
- #supergood - a tasty VIDEO project featuring inspirational recipes prepared really quicklyThis is a mouth-watering VIDEO series called #supergood (or #superbun in Romanian), powered by the no 1 supermarket chain in Bucharest, Mega Image (part of Delhaize Group). I coordinated this project, wrote the copy and made it look really good online too.
- SPECTRE-cular moments. Never say NO to adventure!Branded multimedia content to promote the 24th James Bond film, SPECTRE, and the partnership between Gillette and the longest-running franchise movies. The article is a story of a British tour de force. I spent a funny day at Gillette razor factory in Reading and a special night in London. The fancy event held in Covent Garden where I was invited to celebrate Gillette and SPECTRE bonding brought me next a few personalities and some of the greatest Bond cars - from classic to cutting edge models.
Skills
- Copywriting
- Content and Media Writing
- Creative Marketing
- Creative Storytelling
- Product Innovation
- Product Launch
- Product Roadmapping
- Product Copywriting
- Product Owner
- Product Strategy