Social Media Content creator
Worked with a large number of brands to produce social media content for their social channels. Fashion brands include Aldo Shoes, Antler, NAKD, Revolve, Daniel Wellington, Cluse, Palma Australia, Ministry of Style, Kate and Bird, The Cambridge Satchel Company and Cult Gaia. • Social media content planning and creation - planning and writing posts and helping to manage and create photography and video • Posting, outreach and community growth - creating, managing and growing the company's presence through influencers on Instagram/ Twitter and other relevant online channels • Knowledge on social media platforms (Facebook, Instagram, Twitter) • Knowledge of Photoshop, video-editing, still re-touching and graphics animation • Communications/marketing strategy - planning of marketing/communications campaigns and pull in the right tactics and creative ideas • Highly organised and detail oriented
In March of 2018 I joined Thaikila heading all their social media efforts and marketing initiatives. I led their social media channels strategy and content creation including their collaborations with influencers around the world. I also worked with a team of designers and developers leading email marketing and the development of the new e-commerce website. - Responsible for managing social pages on Facebook, Pinterest, Instagram, & Snapchat. - Identify, contact and build relationships with social influencers, talent agencies, networks, and influencer platforms to continuously develop talent resources - Review influencer’s unlisted videos and stories for approvals. - Process Influencer insertion orders, invoices, influencer sample requests and influencer link creations. - Weekly reporting/results & confirming influencer schedules. - Managed a team of designers and developers to deliver newsletters, marketing channel e-commerce website and in-store campaigns. - Research and track influencer trends, social media and competitors. - Assist in the production of visual social media content across platforms. - Manage campaign based or always on influencer budgets and optimize spend based on business goals and objectives. - Create content with outdoor shooting, editing and working within Adobe CC (Lightroom, Photoshop).
Art History Degree