About me

I'm a creative and strategic thinker with a sharp eye for social media growth, community building and editorial storytelling. I specialize in crafting content that’s culturally relevant and tuned into the zeitgeist, with proven success in driving engagement and brand loyalty. From shaping digital strategies to connecting with online communities, I blend copywriting, social media optimization and an instinct for emerging trends to keep brands ahead of the curve. Always plugged into youth culture and the ever-evolving digital landscape, I know how to turn ideas into impact.

PostsProjectsExperienceTeam

Projects

• Trippin 50: A Cultural CalendarA curator and writer for Trippin's annual campaign featuring the best cultural experiences across the globe.
• How Nail Art Became a Symbol of Female Empowerment Across the WorldA comprehensive research piece exploring the rich history of nail art and its influence on contemporary culture.
• Origins: A Series Tracing the History of Global Trends and SubculturesVideo creator for a 10-part social-first series diving into the history of pop culture trends and subcultures around the world. I lead the ideation, writing and video editing.

Work history

Social Media EditorTrippin
Jun 2023 - Dec 2024London, United KingdomFull Time
Editorial AssistantTrippin
Mar 2022 - Jan 2023London, United KingdomFull Time

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Skills

• Community Management
• Social Media Management
• Data Analytics
• Design
• Video Editing
• Content Creatiion
• Ideas Development
• Communication Strategies

Education

U
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BA - English LiteratureUniversity of Brighton
Aug 2016 - Jul 2020Brighton, United Kingdom