About me

Originally from the land of food (Italy), I've been an active designer in the great city of London for the past 6 years. With a graphic design background, I specialise into signage and wayfinding scheme on my experience at Jackson Daly and lately move into digital design as part of the Sainsbury's design team were I'm enjoying creating compelling experiences that solve customer problems and meet the business requirements. When I'm not designing, I produce content for the music industry in collaborations with the greek music outlet, Unraveled.

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Projects credited in

• Castleton Signs Promotional BinderI created this binder for Castleton to be able to showcase their work to prospective clients. It was important it felt professional and suited the current branding on the company. It is to-the-point and simple so the reader can focus on the project photographs. I created the design work for this project and my manager helped input the data on projects I hadn't worked on.

Work history

Signage and Graphic DesignerJackson Daly
Sep 2016London, United KingdomFull Time
• Collaborating side by side with architects and interior designers to deliver large wayfinding project such as Campbell Gray and Mandarin Oriental. • Understanding of user and people behaviours in complex environments to develop residential signage design and traffic wayfinding. • Branding and logo design for prestigious leisure and F&B projects such as Hyatt Hotels and Resorts. • Deliver creative graphic solutions, from the web aspect to the à la carte menu for the relaunching of the Andaz Amsterdam Restaurant, Bluespoon.
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Junior Graphic DesignerCastleton Signs
Apr 2014 - Mar 2016London, United KingdomFull Time
• Assisting Design Manager with design and artwork for client branding, signage and wayfinding requirements for various projects, including Google, Royal College of Music, Royal Albert Hall, King’s College, and Tarmac. • Supporting Production Manager with digital printing and plotting. • Managing the company’s online portfolio. • Developing presentations and case studies.

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Skills

• Abobe Illustrator
• Adobe Indesign
• Adobe Photoshop
• 3ds Max
• Prototyping
• Sketch
• Adobe XD

Education

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HDN in Product DesignFabrica, Benetton’s Communication Research Centre,
Dec 2012 - Dec 2013Italy
Product and Industrial Design
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HDN of Interior DesignerAccademia del Lusso, School of Fashion and Design,
Dec 2011 - Dec 2012Italy
Interior Designer for pubblic and private spaces