Work history
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Social Media & Influencer Marketing Consultant, Graphic Designer and IllustratorFreelance
Frankfurt, GermanyFreelance
Skilled in Photography, Graphics, Logo Design and Branding & Identity.
• Create designs, website layouts and illustrations, both print and digital
• Advice on social media & influencer marketing strategy and content creation
Junior Influencer Marketing ManagerHugo Boss
- 72555 Metzingen, GermanyFull Time
Strategically planned and developed creative concepts for global influencer campaigns and social media content creation for both online and offline communication.
• Managed talent casting: identified and analysed influencers, artists and celebrities. Negotiated fees, deliverables and image rights with management to set-up contracts
• Organized influencer campaign shoots and brand experiences
• Handled the full organization of the talents‘ fashion show attendance:
invitation management, styling looks, supervising fittings, preparing call sheets, arranging travel organisation, purchasing gifting and packaging as well as planning the overall budget
• Liaised with external agencies and other internal departments such as
PR, Global Advertising, Global Marketing, Merchandising, Publishing, Graphic Design and many more, especially in regards to product selection, asset needs and asset post production
• Built and maintained strong relationships with the core talents via wardrobing, gifting, seeding, PR events and brand experiences. Initiated a global talent database
• Developed and implemented an activation as well as creative shooting briefing for influencers to reduce errors in deliverables
• Campaign analysis: defining and measuring KPIs via Google Analytics
www.hugoboss.com
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Skills
- Advertising
- Creative Direction
- Marketing
- Public Relations
- Social Media Marketing
- Digital Marketing
- Art Direction
- Production Management
- Branding
- Influencer Marketing
Education
MA Fashion Design ManagementLondon College of Fashion, UAL
- London, United Kingdom
Relevant Modules: Design Thinking,
Building Fashion Brands, Managing Fashion Projects and Creative Futures
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BA(Hons) Fashion Design and Fashion ManagementAMD Akademie Mode & Design
- Düsseldorf, Germany
Relevant Modules: Visual Communication, Marketing and Market Research, Trend Analysis, Product Management, Textile Technology, Fashion History, Trade Management, Visual Merchandising, Finance and Investing