About me

A seasoned promotions and PR and professional with 18 years experience on both the client-side and agency-side. Specialties: Promotions (i.e. media promotions, screening programmes, competitions); PR (i.e. press junkets, press tours & coordinating and implementing PR stunts/events); Client relationships; Digital Marketing strategies (i.e. - Social Media, PR, and Promotions)

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Work history

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Senior PublicistFetch Publicity
Apr 2015London, United KingdomFull Time
In my role as Senior Account Manager, I have implemented impactful PR campaigns for film, and TV clients. Key Achievements: • Host / Shudder & Vertigo Releasing Dec 2020 - Created an impactful PR campaign for the film’s digital release which was a challenge due to COVID. With that said, I was able to obtain mass coverage across all media platforms, and the film was included in press ‘top films of 2020’ features. • Vivarium / Vertigo Releasing 2020 – Facilitated a successful PR campaign and press tour with Jesse Eisenberg and Imogen Poots. Key pieces included an ES Magazine cover spread with Imogen (issue 5th March); An appearance with Jesse and Imogen on Channel 4’s ‘The Last Leg’ (TX’d 21st Feb); Multiple features across key national press outlets. • Aftermath / Signature Entertainment 2017 - Helped facilitate an exclusive piece with Empire and Arnold Schwarzenegger for the promotion of his film Aftermath in the UK. This feature not only went viral due to Arnold's revelation about leaving the Celebrity Apprentice, but it also attracted the attention of President Trump. In addition, for one week, Empire also ran 7 ‘Arnie’ themed features online and an 11 page feature in the magazine to support the release. Furthermore, the Daily Mirror ran a double page spread on the real story behind the film. • Screen Awards 2015 – Implemented an impactful online PR campaign for It Follows which won ‘Online Campaign Of The Year’ at the Screen Awards 2015.
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Freelance PR ConsultantVarious PR agencies
Aug 2011 - Apr 2015London, United KingdomFreelance
Freelance PR Consultant, London As a Freelance PR Consultant I have worked with award-winning agencies including Think Jam, Premier PR, Substance, Grapevine Digital, and Fetch Publicity, and have worked with major and independent film studios across theatrical, home entertainment, and TV campaigns. Key Achievements • Skyfall / 20th Century Fox- 2013 - I oversaw the online strategy for the home entertainment release. This included creating a content plan utilising digital assets, securing pre and post coverage of the Skyfall Train unveiling in partnership with East Coast trains. Media value secured totalled £1.5 million. And the Skyfall partnership with East Coast trains also obtained the Creative Initiative of the Year at the British Video Association awards. • Durex (Reckitt Benckiser) - 2014 – To support Durex’s Earth Hour initiative which was to encourage consumers to turn their lights off when making love, I seeded out a viral video to online press which accompanied a sex survey press release. Durex had a target of 100 million engagements for the video and survey and I exceeded this target by reaching 1 billion engagements. • Art Everywhere UK 2014 – Led the online PR campaign raising the profile of the UK’s largest outdoor art exhibition. Achieved coverage in with top tiered press including BBC, The Evening Standard, Mail Online, Independent, Telegraph, Guardian Online, Sky News, and Buzzfeed. My duties included the following: • Obtaining briefs from clients and drafting proposals to fit their budgets • Running team brainstorms • Securing national promotions, and exclusive trailer and clip placements • Creating content plans utilising available digital assets • Liaising with national press across TV, radio, online, regional press, bloggers, and YouTube Vloggers • Managing junkets, publicity events and stunts, and red carpet premieres • Liaising with talent representatives to secure involvement in supporting theatrical and home entertainment releases • Managing social media activity, including official Facebook/Twitter and YouTube pages; Liaising with client media agencies with regards to Facebook ads and promoted Twitter initiatives; Liaising with creative teams on creation of apps • Managing the press office including writing press releases, securing national features, and securing review and competition placements

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Skills

• Events
• Marketing PR
• Events PR
• Communications
• Media Relations
• Office
• Word

Education

Mass Communications
Aug 1990 - May 1994
From the course, I developed comprehensive knowledge of all facets of Mass Communication that included Film, Broadcast Journalism, Radio and Print. I have had the opportunity to apply my knowledge on a full range of marketing projects.