Final year undergrad creative direction student at the University of the Arts London. High-level experience in digital marketing, communication/PR and brand development. Specializes in art, lifestyle and fashion media/communication and seeking to expand my knowledge and experience by working in events and marketing at a global luxury brand.
Reported to the Vice President, assisting with various marketing/PR tasks and global e-commerce. Created daily content using Adobe Photoshop and Indesign for weekly newsletters, social media, website design. Assisted on events by managing guest lists, quote and budget handling, supplier leasing, and logistics on the day of event. Became an active team member, participating in public relations and marketing meetings and pitching ideas to the creative team.
Assisted in event planning, social media and newsletter content and visual merchandising alongside the Retail and Events Managers. Worked closely with the Global Director to organize the opening of Maison Assouline Dubai, overseeing curation and product development.
Performed administrative tasks ranging from sourcing materials and organizing the studio, to working with the production team and designers in preparation for fashion week. Worked backstage Rodarte’s Spring/ Summer 2017 and Spring/Summer 2018 runway shows in New York and Paris, respectively. Assisted with show logistics, fittings, shoots and styling with a small team of interns, designers and stylists in a fast-paced and high-pressure environment.
Worked in both Los Angeles and London offices. Assisted at fashion week, castings, open calls and with administrative tasks at the office. Gained inside knowledge of the modeling agency, managing schedules, updating model portfolios on the website, updating social media and working the reception desk.
Participated in the launch of a growing fashion business, working alongside founder planning events, selling to buyers, managing inventory and curating social media content.
BA (Hons) Creative Direction for Fashion prepares students for a wide range of positions within fashion media and communication and related creative industries by exposing them to a variety of concepts, skills and techniques. This includes the fundamentals of visual communication and design principles, and their application in the context of publications (magazines, websites, mobile apps), spaces (retail, experiential) and brand identity. We cover graphic and interface design, moving image, photography, sound, performance and interaction design. The course provides an understanding of brands to ensure that students develop into skilled designers with an awareness of markets and audiences, and the confidence to propose innovative and forward-thinking concepts. The practical aspects of the course are supported with intellectually stimulating ideas around contemporary creative practice and cultural and historical studies. Teamwork and project management are important to the course and students are taught about aspects of production such as budgeting and risk assessment that are essential to the realisation of a creative vision. To further support students’ understanding of professional practice we aim to run a number of live briefs and collaborative projects each year. Recent collaborations have involved H&M, Knomi and the Victoria and Albert Museum. We offer regular guest lectures and host sessions and master classes with visiting practitioners from a range of disciplines. Recent visitors include Jamie Reid, art director of Dazed magazine, and Matthew Drinkwater from the Fashion Innovation Agency. In Year 2, students have the opportunity to undertake a work placement (for credit) of up to three months’ duration. This unique course is delivered by a seasoned team of academics and practitioners with backgrounds in fashion, visual art, publishing, events, moving image, branding and communications. The course seeks students who are curious, motivated, experimental and willing to work hard both collaboratively and independently in order to realize their ambitions. There is scope for each student to pursue their individual interests whilst receiving a strong foundation in design and transferable skills that will benefit them long into the future. Students are expected to take advantage of the University’s many resources as well as the expanded classroom that London provides. Lectures and seminars run a minimum of two days per week with a third day designated for technical delivery, leaving ample time for students to develop their projects and take on part-time employment if desired.
In a digital age, the role of marketing has become integral to business success. This course provides participants with an enhanced understanding of a dynamic and a rapidly changing field through the analysis of case studies and scenarios, as well as promoting the skills necessary for art market navigation. The course is designed for those who wish to understand more about aspects of marketing such as strategic planning and methods of shaping effective communication with their target audiences.
This exciting and challenging preparatory experience course allows you to explore your creative, academic and professional potential in fashion. The Academic Language and Communication element of the course supports academic study skills and language development. The diagnostic first term, followed by two terms in one specialist area will support you in making appropriate choices for undergraduate study at LCF. Throughout the first term, the course team will direct you to the most appropriate area of fashion for your particular skills, talents and ambitions so that you can concentrate on either Fashion Business, Fashion Design or Fashion Media.