About me
Creative and innovative Head of Brand with 12 years experience within
events, marketing and digital functions. I enjoy finding solutions to
commercial challenges, and believe in testing and learning new marketing
strategies. I have extensive experience in translating a brand vision,
through content strategy and campaign planning, and I like to lead with a
clear vision to combine customer experience with commercial business
goals. I enjoy making ideas a reality.
Work history
Head of Brand & MarketingBalance Festival
London, United KingdomFull Time
• Marketing campaign plan for the festival – Out of Home, affiliate marketing, email marketing and paid & organic social media
• Full programming of the festival event
• Management of the Festival magazine
• Management of the Festival website
• Influencer and community management
Digital Content ManagerREISS
- London, United KingdomFull Time
• Management of onsite editorial, emails, blog posts, social content and web photography
• Weekly onsite reporting for key KPI’s on user engagement
• Ownership of campaign calendar
• Bridging the brand and studio teams, with buying and merchandising functions to bring the Reiss story and product offer to life
• Management of the content budget
• Influencer projects
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Skills
- Campaign Strategy
- Email Marketing
- Social Content Strategy
- Event Curation
- Event Marketing
- Budget Management
- Influencer Marketing