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Work history

Copywriting Executiveboohoo.com
Jan 2022 - Jul 2022London, United KingdomFreelance
Temporary Copywriting Executive – Boohoo/Debenhams (January 2022- August 2022) • Creating engaging, informative and accurate product descriptions for womenswear, lingerie, menswear, kidswear, beauty, haircare, homeware and lifestyle in line with the Debenhams tone of voice and style guides. • Writing compelling style recommendation alongside product descriptions. • Leading and developing copy tone of voice and style guidelines. • Leading, writing, editing or commissioning fashion, beauty, home, lifestyle, food and corporate copy for all digital and print requirements, ensuring it is web and SEO optimised. • Editing, sub editing and proofreading external copy. • Conducting thorough brand and product research to inform copy whilst working independently delivering copy at pace to strict deadlines. • Liaising daily with the wider Photostudio teams on product workflow and priorities. • Liaising daily with the Trading and Buying teams on product workflow and brand information. • Working collaboratively with the rest of the content team to continuously optimise and improve product copy, always aiming to inform but also surprise, amaze and amuse customers with creative and original product descriptions. • Acting as the guardian of the Debenhams tone of voice across all product copy, ensuring consistency and quality for its customers.
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Freelance Copywriting ExecutiveAripi London LTD
Jan 2021 - Dec 2021London, United KingdomFreelance
• Writing website content, articles and press relation features for Aripi London.

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Skills

• Copywriting
• Research
• Editing
• Editing Proofreading
• Article Research
• Article Writing
• Product Writing
• Blog Writing
• Fashion

Education

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BAQueen Mary, University of London
Sep 2013 - Jul 2014London, United Kingdom
2:1 in International Relations