Safeen James

Safeen James

Creative Director, Filmmaker & PhotographerLondon, United Kingdom
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Chiara Pisanu
Maryam Hashemi
Grusha Tiwari
Safeen James

Safeen James

Creative Director, Filmmaker & PhotographerLondon, United Kingdom
About me
Hi! I’m an award winning London based creative, with a focus on filmmaking, creative direction and photography. As an Afro-Brit, I feel compelled to tell nostalgic stories that evoke raw emotions through captivating visuals. My work varies from personal projects that discuss the complexities of cultural identity and heritage, to commercial work for the likes of Nike and Taco Bell. Whether personal or commercial, at the heart of all my work, it is important that each piece can instigate a form of deeper refelection. It’s great to know what people think about my work but IMO it’s better to know how people feel about it...
  • Nike x JD
    Nike x JDShort IG series around sustainability
  • Chunkz x Taco Bell
    Chunkz x Taco BellVideo direction and photography for National Taco Day
  • Eighty% Editorial Shoot
    Eighty% Editorial ShootEditorial photos for london based, cult fashion brand
  • In Our Hands
    In Our HandsArt Direction for short film responding to the social injustice and police brutality in Nigeria against young people.
    KEEYA KEYS BTSStills and BTS videos for 'Haaland' and 'Ridiculous'
  • Animus
    AnimusArt Direction and curation for Creative Collective; Animus for the launch of their immersive spatial experience.
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Work history
    OK COOL logo
    OK COOL logo
    Content CreativeOK COOL
    London, United KingdomFull Time
    Clarks logo
    Clarks logo
    Sales AssitantClarks
    United KingdomPart Time
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  • Creative Research
  • Photography
  • Moving Image
  • Interpersonal Communication
  • Motivated
  • Art Direction
  • Video Production
  • Creative Direction
  • Film Directing
  • Filmmaking
    University of The Arts London (UAL) logo
    University of The Arts London (UAL) logo
    Creative Direction for FashionUniversity of The Arts London (UAL)
    London, United Kingdom
    The Drum logo
    The Drum logo
    Best campaign for Non for Profit OrgansiationsThe Drum
    I was part of an amazing team at OK COOL who delivered a great campaign for Girl Effect. The campaign was called "Supposed to, Chose to" in celebration of International Day of the Girl where various influential women such as Demi Moore and Adwoa Aboah spoke about what was expected of them and how they challenged those expectations. The campaign can be found on the Girl Effect instagram page.