Do you really want to delete project The Butterfly Effect?
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I am a London based multi-disciplinary designer, specialising in Interactive design, Illustration, Curation and Exhibition design. In all my positions I am responsible for guiding the design process, looking at emotive aspects of the experience and communicating this information through collaborative processes, proposals, prototyping, user research, and activations. My objective is always to reach a successful design outcome that can then be analysed and used as research for future projects. Overall, I create concepts and designs that illustrate and encourage interactive experiences while also exploring the relationship between people, culture, brands and urban spaces. My work is often inspired by social sciences, architecture, branding, and psychogeography. My experience within the PR and Entertainment Marketing sector allows me to solve design problems in new and refreshing ways, I am able to transfer strategies and skills into my design process in order to produce successful projects and campaigns.
Commissioned by Cote Du Rhone to create an interactive installation for their exhibition this coming July.
Commissioned to design and Exhibit an Interactive Installation for their Principia Lates which was organised to coincide with Tim Peake's launch to the International Space Station.
Brought in as an external curator and project manager for Adidas’ Entertainment Influencer and Marketing department. My job was to turn an empty space into something that represented the brand in a creative and interactive way for StreetFest 2015. By creating live activations and social media campaigns as well as cultivating relationships with artists, designers, and other brands, I was able to successfully create The Art Hub. my responsibilities included but were not limited to: • Creating ideas, concepts and strategies for the Art Hub that develop the brand’s identity and consumer knowledge of the brand. • Directing the identity and theme of the space and experience • Using and updating social media to build awareness and creating an interactive platform for customer and brand communication • Sourcing materials products and artists for the event • Liaising with Street Fest,Tobacco Dock, Adidas, Artists, keeping information and communication clear and up to date. • Overseeing production team • Solving problems before and during the event • Carrying out Risk Assessments • Creating and sending out agendas for event day • Organising deliveries and workspaces • Creating Activations that allow visitors to interact with space and brand • Building brand partnerships and building our customer base • Working with media, brand influencers and social media platforms to create awareness and interest. • Conducting User Research for end of show de-brief and future events/projects
Commissioned by Island Records to illustrate and design Nick Brewers EP cover 'Warning Lights'.
After Interning with Adidas, I was then asked by Y-3 to come in and assist with the running of their Press Launch. My job included but was not limited to: • Labelling and merchandising items • Sending out and receiving product • Monitoring media and relevant coverage • Recording and labelling new stock, updating files, database, showrooms • Preparatory work before and after show room visits: steaming, tagging and hanging items. • Building brand partnerships and developing brand identity and consumer knowledge during press launch • Researching new influencers, finding products in magazines and online media sites • Cleaning out cupboards and reorganizing products according to season.
Interning as a marketing assistant for the Adidas EIM team, my jobs included but were not limited to - researching and finding new influencers - support team with press launch events - organise and re-merchandise showrooms - record new and old stock - update systems - send out stock to clients for events, shows and other - send out and receive stock - support manager with meetings - pulling stock and merchandise for clients - prepping and sending out wardrobe
Graduating with First Degree Honours specialising in curation, branded space and exhibition design.