About me

Creative and strategic, I’m an award-winning editor and producer of impactful storytelling campaigns. A digital content specialist with an international career history specialising in travel content, I have worked in the UK and Australia to coordinate multilingual projects and a network of freelancers across EMEA, Australasia and North America for owned, earned and paid channels to increase traffic, engagement acquisitions, conversions and brand sentiment. Experienced in data analysis, eCommerce, SEO, Adobe Creative Suite, CMS and Social Media, I direct multimedia content strategies to deliver KPIs. Whether it's a social-first video or a long-form editorial feature, my work is optimised to engage the reader and inspire travel.

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Work history

Creative Partnerships Production ManagerExpedia Group
Mar 2021London, United KingdomFull Time
As an experienced self-starter who can think creatively and strategically about the custom needs of both endemic and non-endemic partners, I execute creative ideation and content production for strategic clients, driving the strategic editorial direction and creative execution across all customer touchpoints through text- and image-driven editorial content. A passionate storyteller, I work with partners to interpret and tell the tourism stories they want to share through content and cross-channel marketing, and create impactful editorial, advertorial and native advertising content to improve and influence customer experiences. From the initial brief through to final delivery, I am accountable for projects being delivered as expected, on time, and on budget. My key responsibilities include defining editorial best practices, evangelising for the role of editorial content in the business and creative strategies, securing resources to execute editorial concepts with an emphasis on driving best-in-class work that is distinctive and memorable for consumers, creating operational processes needed for the production, publishing, and distribution of editorial content, and commissioning, editing and creating content across all media types, including text, video, TV/film, and audio through my excellent editorial and content development skillsets. In addition, my background in analysing and interpreting consumer data allows me to design effective campaigns and optimise performance across all aspects of media landscape, inform creative strategy and stay ahead of the competition, develop and lead production of custom concepts with a focus on new technologies and contribute to a team dynamic of innovation and big idea generation.
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Travel WriterMultiple Publications
Aug 2015South AmericaFreelance
A travel expert with a keen eye for a good story, I produced a range of travel articles and guides to inspire travel and leave a long-lasting impression with the reader. Please see my portfolio on LinkedIn. My role included pitching editorial ideas in line with brand guidelines, drafting editorial content in line with content calendars, shooting hi-res images to accompany all of my published content, creating social media teaser videos to accompany articles and staying abreast of trending topics and travel news to publish content inline with target audiences' appetite for themes in the current zeitgeist.

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Skills

• Editing
• Photo Editing
• Video Editing
• SEO
• Copywiting
• Editorial Commissioning
• Content Acquisition
• Content Marketing
• Social Media
• Travel Journalism

Awards

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Best Use of Storytelling in Social MediaCIPR