Work history
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Head of MarketingWest Thames College
London Rd, Isleworth, UKFull Time
- Position the company as the provider of choice for students, parents, employers and stakeholders.
- Lead and manage marketing, design, brand and communications and implement a marketing strategy across digital, social, journalistic, broadcast and print channels.
- Lead and develop the college’s website and digital marketing strategy.
- Oversee the social media strategy for the college, including the divergence of digital and traditional marketing approaches.
- Create digital and social media strategies to increase brand awareness and drive recruitment.
- Create engaging digital and social media content to support campaigns.
- Develop, promote and maintain a high profile brand and positive image for the college throughout London and beyond.
- Achieve targets through innovative digital and print campaigns.
- Measure and report performance of all marketing campaigns, and monitor key performance indicators.
- Review new technologies and keep the college at the forefront of developments in digital marketing.
- Use web analytics tools and data to support decision making.
- Review and produce the annual range of printed publications.
- Plan a proactive and sustained approach to PR and communications.
- Manage media relations and act as first point of contact for the Media.
- Ensure there is regular communication with key stakeholders.
- Provide marketing interventions and solutions extending work with employers including Apprenticeships and supporting the achievement of commercial cost targets.
- Produce, distribute and update an annual Marketing Plan, with appropriate advertising and promotional channels in order to meet strategic objectives, within budget.
- Analyse and report on the effectiveness of all online and offline advertising and promotional activity and make recommendations for future campaigns.
- Take the lead on planning, promoting and organising all events.
- Represent the college at internal and external events.
- Actively celebrate student success around the college and plan internal campaigns as necessary.
- Develop an analytical approach to assessing the local market and competition, whilst being aware of and anticipating changes in the market.
- Plan and monitor marketing budgets, achieving value for money and efficiencies through robust procurement and financial reporting.
- Line manage the Marketing Team ensuring the smooth running of the marketing operation.
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Project ManagerWoodhouse College
- Finchley, London N3 2BX, UKFull Time
- Create and manage marketing and communication campaigns.
- Create and implement engaging marketing strategies across digital, social, print and PR to position the company at the forefront of it's competitors.
- Design and produce all promotional material across digital, social media and print.
- Manage social media accounts ensuring engaging content is published at optimal times.
- Analyse performance data and make effective changes to ensure all targets are met and monitored.
- Organise and manage events.
- Manage the budget and expenditure across the project including managing reconciliations.
- Manage a team to reach all targets throughout the project.
- Create effective methods and processes to ensure the project runs smoothly and all targets are met.
- Carry out all administrative tasks for the project ensuring all details are accurate.
- Create and manage activity schedules to allow the project to reach all targets.
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Skills
- Marketing
- Social Media Management
- Digital Marketing
- Brand Management
- Content Management
- Social Media Marketing
- Print Communications
- Digital Design
- Social Media Advertising
- PR
Education
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BA Hons Digital Publishing, Journalism and English LiteratureThe University of Hertfordshire
- United Kingdom