Sal Hamaida

Head of Marketing

Level
Senior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-
0 Connections
)

Projects

Skills

  • Marketing
  • Social Media Management
  • Digital Marketing
  • Brand Management
  • Content Management
  • Social Media Marketing
  • Print Communications
  • Digital Design
  • Social Media Advertising
  • PR

Companies I’ve worked with

  • Sky

    Sky

    • Television
  • W

    West Thames College

    • W

      Woodhouse College

      • T

        TNG The Next Generation LTD

        Work history

        Currently

        Head of Marketing

        West Thames College

        Dec 2018
        • London Rd, Isleworth, UK
        • Full Time
        • - Position the company as the provider of choice for students, parents, employers and stakeholders. - Lead and manage marketing, design, brand and communications and implement a marketing strategy across digital, social, journalistic, broadcast and print channels. - Lead and develop the college’s website and digital marketing strategy. - Oversee the social media strategy for the college, including the divergence of digital and traditional marketing approaches. - Create digital and social media strategies to increase brand awareness and drive recruitment. - Create engaging digital and social media content to support campaigns. - Develop, promote and maintain a high profile brand and positive image for the college throughout London and beyond. - Achieve targets through innovative digital and print campaigns. - Measure and report performance of all marketing campaigns, and monitor key performance indicators. - Review new technologies and keep the college at the forefront of developments in digital marketing. - Use web analytics tools and data to support decision making. - Review and produce the annual range of printed publications. - Plan a proactive and sustained approach to PR and communications. - Manage media relations and act as first point of contact for the Media. - Ensure there is regular communication with key stakeholders. - Provide marketing interventions and solutions extending work with employers including Apprenticeships and supporting the achievement of commercial cost targets. - Produce, distribute and update an annual Marketing Plan, with appropriate advertising and promotional channels in order to meet strategic objectives, within budget. - Analyse and report on the effectiveness of all online and offline advertising and promotional activity and make recommendations for future campaigns. - Take the lead on planning, promoting and organising all events. - Represent the college at internal and external events. - Actively celebrate student success around the college and plan internal campaigns as necessary. - Develop an analytical approach to assessing the local market and competition, whilst being aware of and anticipating changes in the market. - Plan and monitor marketing budgets, achieving value for money and efficiencies through robust procurement and financial reporting. - Line manage the Marketing Team ensuring the smooth running of the marketing operation.

        2018

        Project Manager

        Woodhouse College

        May 2018 - Dec 2018
        • Finchley, London N3 2BX, UK
        • Full Time
        • - Create and manage marketing and communication campaigns. - Create and implement engaging marketing strategies across digital, social, print and PR to position the company at the forefront of it's competitors. - Design and produce all promotional material across digital, social media and print. - Manage social media accounts ensuring engaging content is published at optimal times. - Analyse performance data and make effective changes to ensure all targets are met and monitored. - Organise and manage events. - Manage the budget and expenditure across the project including managing reconciliations. - Manage a team to reach all targets throughout the project. - Create effective methods and processes to ensure the project runs smoothly and all targets are met. - Carry out all administrative tasks for the project ensuring all details are accurate. - Create and manage activity schedules to allow the project to reach all targets.

        2016

        PR Executive

        Sky

        Oct 2016 - Dec 2016
        • London, United Kingdom
        • Full Time
        • - Supported campaigns across Sky Channels (Sky 1, Sky Atlantic and Sky Living). - Worked alongside the social media team to create innovative content across our channels and shows. - Wrote and published press releases about our exciting content and work. - Sourced and created high quality photographic content for our website, marketing purposes and press releases. - Tracked all coverage across our shows, both online and print, providing daily and weekly reports, and producing a press cutting archive. - Worked in a very busy press office, managing press inbox and taking press calls, communicating with journalists and national press/media outlets on a daily basis. - Built relevant media lists allowing me to build relationships and market/distribute to relevant journalists and media outlets. - Assisted with the creation of creative PR stunt ideas across multiple shows, including social media strategies. - Created new relationships with the relevant media & clients, as well as ensuring I build on existing relationships, building rapport to secure positive coverage. - Carried out research tasks in support of campaigns. - Built relationships with external agencies and studios, including the US such as HBO and CBS.

        2018

        Head of Marketing & Creative

        Dynasty LDN LTD

        Feb 2016 - May 2018
        • London, United Kingdom
        • Full Time
        • - Create marketing strategies and content for digital, social and print purposes, including planning and scheduling. - Design and produce all promotional material such as social media content, promotional videos, website content and more, using software such as Adobe Photoshop, Adobe InDesign and Adobe Premiere Pro. - Manage social media accounts, positively promoting the brand and driving awareness as well as managing customer engagement. - Shoot, edit and publish all social media and website content across multiple platforms with high level of accuracy. - Work with external agencies to completely design the company website, writing and creating all content and managing all content via content management systems. - Manage marketing budgets & events/production budgets, sourcing venues and managing freelancers to produce content that remains on brand, to the brief and meets objectives. - Assess campaign performance using multiple analytic tools. - Research social trends, remaining up to date with popular culture. - Produced a database of contacts, engaging with over 3,000 establishments via marketing campaigns and maintaining successful relationships to secure contracts and further build brand awareness. - Manage multiple projects at the same time, remaining organized and goal focused. - Manage a team and recruit freelancers, following specific briefs to find the right candidates. - Work to strict deadlines to ensure the company runs flawlessly, quickly working around any issues that arise throughout the day, ensuring the company and all activities aren’t affected whilst reaching all deadlines.

        2016

        Sky Academy Leader/Senior Leader

        Sky

        Apr 2014 - Oct 2016
        • London, United Kingdom
        • Full Time
        • - Support a wide range of marketing and communication campaigns, planning and developing to identify and deliver unique ways to tell engaging stories and showcase exciting work/events. - Create engaging social media, email marketing and website content, appealing to a wide range of audiences. - Create marketing material for print as well as digital, also working with external agencies to source content. - Manage multiple projects to raise awareness and generate further business. - Manage events and influencer campaigns to raise awareness of Sky Academy as part of wider campaigns. These included working with talent such as David Beckham, Thierry Henry and Davina McCall. - Shoot and edit engaging videos, working to tight deadlines to generate ideas and produce final content. This included using Adobe Creative Suite and bespoke editing table software. - Effectively manage a team of Sky Academy leaders ensuring we run a flawless initiative whilst reaching all targets. - Worked with and built relationships with stakeholders both internally and externally. - Work to strict deadlines throughout the day whilst creating effective solutions to all issues that arise. - Have an awareness of the Equality Act and be able to deal fairly with diverse groups. - Contribute to the departmental weekly and monthly reports.

        2014

        Communications & Engagement Specialist

        Sky

        Oct 2012 - Apr 2014
        • London, United Kingdom
        • Full Time
        • - Engaging with customers on a daily basis via social networking sites and community forums, promoting the company and generating sales. - Supporting campaigns across multiple platforms ensuring customers remain engaged and raising awareness. - Using website content management systems to write and publish content for online platforms. - Write a range of engaging blogs and published on the NOW TV website. - Supporting promotional releases and offers, providing support to both customers and staff. - Worked on projects designed to introduce more efficient software and processes to the department. - Successfully work across different platforms, prioritising my work effectively and taking ownership of all my work. - Deal with all customer queries, troubleshooting technical issues and resolving all issues. - Keeping up to date with the introduction of all new procedures, devices, services and promotions. 


        2015

        Jul 2011 - Sep 2015
        • London, United Kingdom
        • Full Time
        • - Create innovative marketing campaigns and digital concepts from start to finish including idea generation through to production, editing and releasing all content across traditional and digital platforms. 
 - Use an extensive range of computer programmes such as Adobe Premiere Pro and Adobe Photoshop to create marketing material such as design and create emails, leaflets and promotional images for online engagement and promotional events/campaigns. - Film videos and edit music to create effective and engaging video content for social media/promotional use. - Manage all social media accounts including Instagram, Facebook and Twitter. - Engage with stakeholders via traditional and digital marketing, ensuring engaging contact is made to expand publicity and generate further business. - Manage productions and budgets, managing a team and working with external agencies to produce content that remains on brand, to the brief and meets objectives. - Assess performance of all marketing methods. - Remain pro-active and generate ideas that would help expand/promote the business further. - Demonstrate an understanding of social trends and effectively integrate them into creative and design solutions.

        Education

        2011

        BA Hons Digital Publishing, Journalism and English Literature

        The University of Hertfordshire

        Sep 2006 - Jun 2011
        • United Kingdom
        ;