About me
I'm a data driven digital marketer and proficient in creating robust digital strategies for a range of clients that deliver ROI.
I am firm believer that in order for a brand to stand out within this cluttered media landscape, you need to think about the audience first. Delivering real-time marketing campaigns to the right person, at the right time and on the right platform is key to success.
I am a proficient digital marketing who excels in delivering paid media campaigns that deliver a return on ad spend.
Please feel free to get in touch regarding any digital consultancy work that you may need support with. I look forward to hearing from you
Work history
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Digital DirectorWPR Agency
- Birmingham, United KingdomFull Time
Overseeing and managing the overall P&L of the digital arm of the business. This involved managing 14 digital specialists across broad spectrum of consumer and B2B clients.
Day-to-day responsibilities included:
- Creating robust digital strategies for a range of clients (FMCG, retail, eCommerce and not for profit)
- Overseeing the smooth implementation of digital strategies
- Understand clients' business objectives and target audiences to help deliver ROI
- Identifying where a clients' audience is most active and delivering digital marketing campaigns that create cut through
- Implementing robust and efficient paid media campaigns
- Working closely with client teams to understand the data and level of reporting required by key internal stakeholders
- Working side-by-side with the managing director to deliver new business pitches to prospecting clients
- Line managing 6 direct reports and the overall running of the digital department
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Digital EditorNational Express
- Birmingham, United KingdomFull Time
Develop a strong presence for National Express within social media channels
• Working closely with media buying agencies, creative agencies and internal stakeholders to create a content and social media strategy to work across all National Express digital channels
• Planning and creating engaging real-time and shareable content across Facebook, Twitter, Google+ and Instagram
• Working closely across all areas of the business to ensure social becomes an integral part of the business’ strategy and delivers key objectives
• Since April 2012 I have grown National Express’ social community by 400%
• Analysing social media traffic to the ecommerce site, conversion rate and ROI from paid for advertising through Google Analytics, Facebook Insights and Twitter Analytics
• Providing monthly reports and KPIs to internal stakeholders to monitor social performance
• Working closely with the PPC, affiliate, display and SEO teams to determine the affect of social paid for advertising across multiple channels, assisted conversions and where social fits in the overall sales cycle
• Manage and create a yearly social content calendar across marketing, PR, CRM, commercial and ecommerce teams
• Create best practice and crisis management documents for internal stakeholders
• Help manage a team of four customer service representatives replying to online feedback across Twitter and Facebook
• Manage social media advertising budgets with external digital media agency
• Ensure the brand’s tone of voice and core values are adhered to through all digital content
• Managing and upload all website content through the site’s CMS
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Skills
- Digital Marketing
- Social Media Advertising
- Social Media
- Social Media Management
- Social Media Marketing
- Affiliate Advertising
- Affiliate Management
- Affiliate Marketing
- PPC
- Paid Advertising
Education
BA Hons Creative Arts and Media StudiesUniversity of Portsmouth
- Portsmouth, United Kingdom