Work history
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Senior Brand DesignerSkyne Visionaries
- Dubai, United Arab EmiratesFreelance
Freelance at Skyne, a Dutch-founded design & branding consultancy firm. The major projects included developing a brand strategy and a visual identity for many clients, such as ‘Kayishha’, Saudi Arabia's largest car trading platform, and ‘Naranja’, a UAE based chocolate brand.
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Senior DesignerOSN Dubai
- Dubai, United Arab EmiratesFull Time
My role as a creative lead in one of the leading broadcast network OSN, was to design and create a new vision for its products. The tasks included various forms of sales-driven campaigns, ATL, BTL, from print, outdoor to digital and social, across the MENA region. The major projects I worked on included the social/digital brand refresh, in addition to the brand manual and app design for the company’s new loyalty program.
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Skills
- Branding Design
- Typography Design
- Art Direction
- Advert Design
Education
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Bachelor of Fine Arts in Graphic DesignAmerican University of Beirut -AUB
- Beirut, Lebanon
BFA, Bachelor of Fine Arts in Graphic Design, American University of Beirut, Department of Architecture and design. A four year program with areas of emphasis in graphic and communication design, publications, typography, interactive and web design. Mac and
PC literate. Proficient user of Adobe InDesign, Illustrator, Photoshop and After effects.