About me

Creative Director specialized in idea and development of packaging (primary & secondary), labeling, Beauty & Home Fragrances. I provide market trend insights and advice, making it possible to launch high-demand products in a short time frame.I have flexibility to create and design a great variety of custom products. Over the years, I have added on designs, high quality and innovative that exalts products. I have spent the last several years gaining creative and management experience. I have created projects for the leading global brands, offering senior management experience combined with creativity to provide results-driven programs.

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Work history

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Creative DirectorYsabel Mora
Apr 201846800 Xàtiva, Valencia, SpainFull Time
•Drive and lead major packaging design initiatives including brand creation, brand extensions, “big ideas” or trend-driven packaging design presentations •Lead and manage the creative briefing process for all major design projects; ensure that design deliverables meet requirements and objectives of each creative brief •Ensure brand integrity is maintained in packaging design •Identify and present key market trends (packaging substrates, print processes, color and design trends) applicable to the business; and translate them into executable company's packaging •Provide art direction for photo-shoots •Provide creative direction on all packaging projects •Develop and implement process for vetting designs internally before presenting to the business •Provide creative solutions in meetings, as needed, to resolve design challenges between the Packaging Design team and the business •Ensure team adheres to current processes, identifying opportunities for continuous improvement •Manage and train Packaging, Beauty Department & Labelling Departments •Develop designers’ technical design and product knowledge •Set milestone calendar and timing expectations for design projects incorporating brief, internal and external reviews that hit desired product delivery timeframe •Coordinate the development and production of labels and packaging •Coordinate all branding design requests across the different development teams for all categories •Coordinate the production and usage of the brand name on products •Coordinate the existing product packaging line •Coordinate the production of all new product packaging •Analyze, manage and negotiate prices for labels and packaging •Maintain close relationships with suppliers and communicate on a regular basis •Oversee the content on the labels and care instructions, i.e. the copy, legal translation, article names, etc., collaborating with the product quality & sustainability department •Create guidelines and templates for the production departments
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Creative DirectorFreelance Creative Director
Jun 2008EuropeFreelance
Main responsibilities: • Leads the creative development and execution of individual projects — both interactive and print design — in close collaboration with Writers and Production Designers under the guidance of the Company. • Works collaboratively with interactive developers and motion media team in the creation of interactive projects like email campaigns, websites, user interfaces, mobile apps, and videos • Works closely with the project team to ensure that the creative work will achieve the client’s strategic and communication objectives • Establishes brand-appropriate creative approaches • Communicates proactively with the project team to keep deliverables on track • Participates in client meetings, creative discussions, strategy discussions, and development of presentations • Clearly articulates design decisions that are backed up with strategic supporting evidence, insight, and rationale • Communicates with various vendors to coordinate the execution of print and digital deliverables • Supports new business pursuits — supporting and participating in creative concepting, asset development, and presentation decks • Plays a critical role in advancing our company success as a creative and strategic partner to the clients we serve.

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Education

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Master of Fine Art (M.F.A.)Universidad de Sevilla
Oct 2012 - Oct 2013Seville, Spain