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Sam Armstrong

Event Assistant

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  • LevelJunior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsGraduate Event Management - Event Assistant - Assistant Event Coordinator

About me

I’ve worked at companies within the events and festival spectrum that enabled me to embrace more effectively the course content for my degree. This training also allowed me to be clearer about which aspects of event management I may be able to specialise in and, perhaps more importantly, identify where I excel and where I can make improvements. I enjoyed these opportunities because they gave me the chance to experience real life and real time situations and an idea of the challenges that can present themselves. My opportunities with companies like AEI Group Ltd, Judgeday Ltd and OCL: Totem afforded me first hand experience in logistics, public relations and quality of service. And companies such as Hilltop Country House Ltd and Oakwood Events Ltd have helped to instill core values into my development, quality, efficiency and presentation. The support from the companies, and especially contemporaries and senior individuals I’ve been fortunate enough to work alongside, have been instrumental in reinforcing my belief that I will bring valuable insight, creative thinking, dependability and dedication to live events and the industry.


  • Corporate
  • Festival
  • Live Event
  • Logistics
  • Event Execution
  • Event Planning
  • Excel
  • Office
  • Powerpoint
  • Word
  • Mac and Windows
  • Production Editing
  • Logistics Admin
  • Lighitng Instatallation
  • Working At Height

Work history


Artist Liaison


Sep 2016
  • London, United Kingdom
  • Freelance
  • Working at the Mercury Prize Awards 2016 was a great insight to the behind the scenes running of another high-end awards show. It was a wonderful experience to see how different venues and companies organise themselves and the features of the event. I was brought in to help coordinate one of the larger artist groups, and had a great time doing so. It was another important step to understanding the pieces of the puzzle, that come together to create such an event, in my mission to become a well rounded Event Manager ready to take on worldwide events.


Event Coordinator Assistant

AEI Group Ltd

Jul 2016
  • Internship
  • AEI is a company that works mainly in YouTube branding and promotion. Recently the company began a Live Events team and I have been fortunate enough to come across and gain a position with them as an Intern Assistant to the Events Coordinator. The role is primarily logistics and involves keeping information up to date in spreadsheets regarding ticket sales, artist riders, invoices, flights, accommodation, set times and contact information. This also involves chasing up information that hasn't yet reached the company and keeping the office up to date on particular information. Further responsibilities in promotion, marketing and merchandising have been taken on in my time here as well as greater networking opportunities with departments and colleagues throughout the office. My time here so far has gone on to further confirm my passion for the events industry.


Events Assistant

Borough Market

Aug 2017 - Oct 2017
  • London, United Kingdom
  • Full Time


Event Coordinator


Apr 2017 - Aug 2017
  • London, United Kingdom
  • Freelance
  • A freelance position. I was brought in to help the company in organising their first, on the ground, public facing appearance. The Museum and Heritage Show at the London Olympia was a great place to get things started and, also proved to be a much more valuable sector for OCL to explore then initially thought. The exhibition pulls in organisations and clients from both a national and international market. The position involved heading up the project, liaising with the division in Greece to create the marketing materials and proofing copies, along with the logistics and operations of equipment and personnel needed for the event. Once the exhibition was over, and after doing the summaries and breakdown of the event data, I stayed on to carry out further related research.


Event & Bar Staff

Three Daggers Event Venue

Jul 2016 - Apr 2017
  • Edington, Westbury BA13, UK
  • Full Time
  • A versatile venue that boasts its own in-house brewery, local shop, restaurant/bar and B&B. The venue also occasionally holds live music events for the local areas.


Marketing Agent

Eco Homecare

Oct 2015 - Jan 2016
  • Full Time
  • An experiential role, that involves communications with potential consumers to educate and interest them. The role is to challenge the publics view towards environmental issues in order to try and help make their lives easier, should it suit the individuals current needs and situation.


VIP Area Supervisor

Lodestar Festival

Sep 2015 - Sep 2015
  • Freelance
  • A new area in which to thrive. An enjoyable experience with new challenges and responsibilities to face and overcome. The previous year I had organised a number of volunteers to come work at the Lodestar festival. We provided added stability and were also able to apply our own knowledge to the tasks at hand. Asked to return the next year we brought new volunteers and were trusted to take on much more central roles at the festival. Responsibilities included: Delegation of tasks to staff, Customer engagement, Overseeing ticketing, Public safety, Design, Supplier relationships and placement, Departmental integration, Communication, Corporate hospitality and Troubleshooting.


Production Management


Jul 2015 - Jul 2015
  • Internship
  • Very pleased to have received the opportunity to work with such a great company. The position had me working in the production office at Cornbury Music Festival, where I was on-site for 2 weeks. I thoroughly enjoyed my time and felt right at home amongst the people and of course working on an event. My duties included the following: Radio Laminates & allocations Event Control Info Provision Signage & Information Plant/Store/Vehicle distribution Contacting Suppliers to chase orders or rectify problems Fire lane marking Stage marking Artist Liaison Info Crew accommodation Site shadowing Supply store distribution Administrative Work


Head of Volunteers

Lodestar Festival

Aug 2014 - Sep 2014
  • Freelance
  • Organising and heading up the volunteers from my university, this was my first true working experience on a greenfield site. I felt I fit right in and got straight to work wherever I was needed. It was great to feel versatile and face up to any issues that occurred, rectifying them and getting on with the job. Duties included: Festival Bar & Till Runner for Artist Liaison Stewarding - Gates, campsite, car park Load In - Adhoc


Event Lighting Installation Assistant

Oakwood Events Ltd

Jun 2014 - Jul 2016
  • Full Time
  • Lucky enough to find work related to my university course, my time with Oakwood Events Ltd has been a great stepping stone on path towards my career. We were constantly travelling to a number of different venues, whether it be for a wedding, a party, a festival or for charity, primarily during the spring and summer months. Duties included: Providing assistance to the company's head technician on installations and take downs. Assisting in preparation of new and current equipment. Communicating with venue managers and clients to ensure a good working relationship whilst on-site.


Groundskeeprer, Waiter and Bar Staff

Hilltop Country House and Home

Sep 2011 - Oct 2013
  • Full Time
  • Adaptable as to where I was needed most, in the days leading up to and including the event(s). This included catering and outdoor duties, such as waiting, usher and kitchen, bar backing, DJ (sound and lighting), gardening and maintenance, and generally being available to support management as and when required. As primarily a wedding venue, I learnt a lot here, not only about the company and working in the different roles, but also about myself and the direction I should take in life.


Commis Chef

Bohemia Bar Grill

Apr 2011 - Aug 2011
  • Full Time
  • A completely new role for me at the time, I learned quickly and enjoyed my time here. I later saw fit to pursue this skill through education.


Caterer & Runner

LA Tasca

Oct 2007 - Aug 2008
  • Full Time



BA(Hons) Event and Festival Management

Buckinghamshire New University

Sep 2013 - Jul 2016
  • Student Representative Walkabout - Chairperson Climbing Athletics


NVQ2 Professional Cookery Food Production

The Manchester College

Sep 2012 - Jul 2013
  • Manchester, United Kingdom


Sc(hons) BProfessional Sound and Video Tehnology

Salford University

Sep 2010 - Jul 2011


A-level Physics, Business Studies, Information Technology As-level Maths

Repton Boarding School

Sep 2008 - Jul 2010
  • Athletics Team - Middle to Long Distance Social committee - Head of Graphics and Steward



Emergency First Aid at Work

St John Ambulance


Award for Personal License Holders


  • A certificate allowing me to obtain a personal license if I so require.



Community Transport Association

  • Minibus Driving


Safeguarding and Protection of Children

Sports Coach UK