Sam Ashby is a senior conceptual designer and art director — specialising in branding and advertising across all channels and mediums. He works hard to create excellent solutions that exceed expectations, using; insightful strategy, inspired ideas and quality design craftsmanship.
Working with a few of the world’s great brands at some of London’s best agencies — bountiful ideas, versatility and effective collaboration characterise Sam’s work. He develops and fights for the most creatively potent and effective solutions in order to see the client’s success.
Working across branding and advertising, Sam brings a wide and effective skill-set to both disciplines. Where things get interesting is in the meeting of the two. He brings campaign thinking and unrestricted creativity to elevate systematic and aesthetic brand development.
Likewise underpinning campaign development with brand understanding that aligns and integrates for effectiveness. This approach has proven to be valuable to the agencies Sam
works with, often leading to fresh and unexpected routes.
Projects credited in
- ASICS: Blackout TrackHow do you launch a product and engage attendees in an environment routed in the idea of completely stripping away the bells and whistles? Central to everything was the starkness of the spotlight cast upon the track runner – translating across all physical and graphic design, utilising high contrast, monochromatic imagery at every touchpoint. Sean Pruen, Director, UNIT99
Work history
R
R
Design DirectorResn
Wellington, New ZealandFreelance
Freelance Senior Conceptual DesignerH+K Strategies UK
London, United KingdomFreelance
+ Show more
Skills
- Print Design
- Digital Design
- Editorial Design
- Illustration
- Creative Typography
- Photography
- Concepts
Education
MA Graphic DesignLondon College of Communication, UAL
- London, United Kingdom
Grade: Distinction
B
B
BA (hons) Graphic Media and Communication Bradford School of Arts & Media
- Bradford, United Kingdom
Achieved a First with honours.