Work history
European Content Marketing ManagerBiglight
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Heading up a marketing team that covers UK, FR, DE, NL and IT. Our foundation in this team is
to deliver strong ROI for our affiliate clients across a variety of publishers. But we also work with brands
to create and successfully accomplish content campaigns based on complex client KPI's. These campaigns
can include blogger outreach, brand communications, display and magazine editorials that can support new
product lines, brand launches or delivering a clear and multi-market brand message online. With experience
in PPC, SEO, E-Mail, Lead Gen and Affiliates, I lead by example to ensure my team meet our clients targets.
Affiliate Account ManagerBiglight
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Biglight fashion agency has a client list that includes River Island, Uniqlo, Goldsmiths and UGG Australia.
My role includes managing all relationships with major content sites, comparison sites and blogs. Being
a main point of contact for the online managers for all our clients I must manage the team to succeed in
all brand and business KPI's. These include sales revenue, conversions and ROI but we also build brand
awareness through in store events, e-mail communications and co-branded competitions.
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Skills
- Fashion
- Blogging
- SEO
- Menswear
- Marketing Brand PR
- Affiliate Marketing