Sam Collenette

Creative content and digital strategyLondon, United Kingdom
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Sam Collenette

Creative content and digital strategyLondon, United Kingdom
About me
I am a culturally-engaged digital strategist with a proven track record in audience growth and digital development. I launch and grow new platforms and products, using creative content to build awareness, increase engagement and generate revenue. I work with brands and talent across arts and culture, FMCG and retail, with a combination of agency and client-side experience.
Projects credited in
  • Alec Soth: Photographic StorytellingAlec Soth leads the second online course by Magnum Photos, demonstrating the different techniques and approaches he uses in his photographic storytelling. In his first-ever online course, you will follow the world-renowned visual storyteller as he navigates a range of different photographic scenarios, initiated after a random act - a dart thrown at a map. Through an engaging curriculum of 19 in-depth video lessons, participants will learn about a variety of topics, from building a project to cr
  • Magnum Photos, The Art of Street PhotographyIn the first of a new series of online education courses, seven Magnum photographers with famed and distinct practices, explore the breadth of street photography, and offer exclusive advice to participants.
Work history
    Social Media ManagerMagnum Photos
    London, United KingdomFull Time
    • Responsible for the agency’s social media strategy, as well as day-to-day channel and community management • Led growth of social media audience from three million to over five million • Managed successful organic and paid social media campaigns for key business priorities, including the Magnum Square Print Sale project and the launch of the agency’s online education platform, Magnum Learn • Project management and content development for brand projects, with clients including Bacardi, Samsung and The Macallan • Successful launch of social media channels in China (WeChat, Weibo, Mono)
    Digital ManagerMagnum Photos
     - London, United KingdomFull Time
    • Responsible for leading the agency’s consumer marketing strategy • Oversight of all marketing activity, including but not limited to social media, editorial, email marketing, paid media, partnerships and press • Key stakeholder in implementing redesign and replatforming of the agency’s consumer web properties as part of a company-wide digital transformation project • Project management and strategy for the Magnum Square Print Sale project, including its introduction into China for the first time via WeChat • Project lead on brand campaigns for clients such as Audi, FUJIFILM and Huawei • Responsible for annual digital marketing budget • Line manager for marketing and social media staff
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Skills
  • Editing
  • Email Marketing
  • Marketing Strategy
  • Copywriting
  • Digital Strategies
  • Social Media Management
  • Campaign Management
  • Project Management
  • Social Content Strategy
  • Social Media Advertising
Education
    U
    U
    BA English LiteratureUniversity of Bristol
     - Bristol, United Kingdom