About me

I am a culturally-engaged digital strategist with a proven track record in audience growth and digital development. I launch and grow new platforms and products, using creative content to build awareness, increase engagement and generate revenue. I work with brands and talent across arts and culture, FMCG and retail, with a combination of agency and client-side experience.

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Projects credited in

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  Alec Soth: Photographic Storytelling, Magnum PhotosAlec Soth leads the second online course by Magnum Photos, demonstrating the different techniques and approaches he uses in his photographic storytelling. In his first-ever online course, you will follow the world-renowned visual storyteller as he navigates a range of different photographic scenarios, initiated after a random act - a dart thrown at a map. Through an engaging curriculum of 19 in-depth video lessons, participants will learn about a variety of topics, from building a project to cr
• 71

  Magnum Photos, The Art of Street PhotographyIn the first of a new series of online education courses, seven Magnum photographers with famed and distinct practices, explore the breadth of street photography, and offer exclusive advice to participants.

Work history

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Creative Content and Digital StrategyFreelance
Mar 2021London, United KingdomFreelance
• Providing a broad range of social and digital services bespoke to each client’s individual needs • Completed projects to-date have included social media audits, agency tenders, Instagram AR filters and photography • Clients include: String Ting, VirCru, We Folk
Senior Digital Experience ManagerSave the Children UK
Mar 2020 - Mar 2021London, United KingdomFull Time
• Played a leadership role in setting and driving cutting-edge standards for content and experiences across digital channels • Spearheaded the formation of a cross-departmental, multi-disciplinary social media team • Developed a new social media strategy for the organisation that outperformed annual targets for reach and engagement in the first month • Defined and delivered the digital strategy for the ‘Save with Stories’ campaign featuring Meghan Markle, Princess Anne and Kate Winslet, amongst others • Introduced a new cross-channel digital content calendar, which is now utilised across the organisation • Created Save the Children’s first AR filter for Facebook and Instagram

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Skills

• Editing
• Email Marketing
• Marketing Strategy
• Copywriting
• Digital Strategies
• Social Media Management
• Campaign Management
• Project Management
• Social Content Strategy
• Social Media Advertising

Education

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BA English LiteratureUniversity of Bristol
Sep 2006 - Jun 2009Bristol, United Kingdom