Multidisciplinary Designer & Design Director specialising in holistic branding & complex digital products, with a strong affection for editorial and poster campaign design.
An MA in Communication Design & 13+ years of agency experience designing brands, digital experiences and visual communications for companies big and small. From global brands like Discovery, Bupa & Roche, to the Australian Government and Arts council, to high growth start ups like Open Agent and Tuesday Cellar Co.
See my work at samdahl.co
Projects
- Tuesday Cellar Co | Strategy | Branding | Website | UXHolistic branding, UX & web design for an innovative Aussie start up. Designing a brand and UX that takes a novel digital wine collecting experience and makes it feel tangible, social, physical and fun: Naming, branding, print, web, social and a unique product UX. SEE FULL CASE STUDY WITH ANIMATED PROTOTYPES AT samdahl.co
- FIELD Extracts | Web | UX/UIDesigning a website with literal drip that oozes & delights. Design & production of a playful and engaging experiential website that weaves the nature of the product into the fabric of a unique branded design and user experience. SEE FULL CASE STUDY WITH ANIMATED PROTOtYPES AT samdahl.co
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Work history
Designer & Design DirectorFreelance
London, United KingdomFreelance
Working with global brands (Discovery), Government & the Arts (Australian Government) and high growth start-ups (Tuesday Cellar Co). Designing for & Directing projects spanning branding, web design, UX and cross media multi-channel campaigns. Including conceptual design, planning and delivering complex creative & technical solutions. Both working as a solo designer and leading small teams across branding, print, web and UX projects. Working for agencies and clients across UK, US & AU.
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Design DirectorOrange Line
- Sydney, AustraliaFull Time
Working with global brands (Expedia, Roche, Elanco, Bupa) and high growth start-ups. Directing projects spanning branding, web design, UX and cross media multi-channel campaigns. Including conceptual design, planning and delivering complex creative & technical solutions. Responsible for creative pitches and departmental budgetsand targets. Hands on position that still called for design work (particularly conceptual & UX).
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Skills
- Branding
- Web Design
- UX Design
- UI Design
- Graphic Design
- Communication Design
- Consultancy
- Brand Identity
- Project Management
- Print Design