Joined as a Client Services Intern in January 2015, made an Account Exec in February, and promoted to Account Manager in December. Have worked on ATL and integrated campaigns for clients including Heineken, Strongbow and Littlewoods. Part of a small team that led strategic and creative work on Heineken's Rugby World Cup sponsorship campaign.
Employed by a start-up sports marketing agency, to identify and analyse sponsorship opportunities for major clients (including Chelsea Football Club and Usain Bolt).
Employed to promote Metcalfe’s range of products and to increase brand awareness within London. Responsible for initiating and maintaining lasting relationships with wholesalers and stockists, to ensure the continued successful growth of the brand through increased sales from independent retailers. Led promotional events to engage new consumers through direct exposure to the brand.
Employed to work on a range of projects, with a particular focus upon brand analytics. Compiled reports and proposals for clients, outlining the drivers of brand value, to provide insight into brand strategy and marketing decisions. Gained experience of working both independently and in teams to meet client deadlines, with responsibility for producing presentations for senior executives within the company.
Upper Second-Class Honours (2:1)