About me

Freelance graphic designer based in Bristol, UK who tries rather seriously not to take things too seriously. Strong typographic & collaborative practice skills, adept at idea generation and visual problem solving.

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Projects

• 4

  Outlook OriginsLead design working across all print and digital media outputs. Due to COVID-19 the festival has been postponed to 2021. 2020 saw Outlook Festival re-branded as Outlook Origins – a return to the musical foundations of Outlook – with 13 curators representing key genres such as Dubstep, Dub & Reggae, Drum & Bass, Jungle and Grime across the line-up. The logo was updated and classic design elements from Outlook’s heritage such as collage, bold typography and colour were combined to create a campai
• Featured Artists Coalition (FAC)Brand update & website for the Featured Artists Coalition, the UK trade body representing the rights and interests of musicians. The FAC logo was updated to improve clarity across platforms, and new brand guidelines introduced to solidify the brand and ensure messaging is effectively communicated, with a versatile set of logos and typography in combination with impactful and engaging photography.
• 3

  Outlook Festival 2019Lead design working across all print and digital media outputs. Bold colours and typography, engaging composition and layering were all used to communicate the highly energetic nature of the festival brand, creating momentum in the run-up to the final year of Outlook Festival at Fort Punta Christo.
• Dimensions Festival 2019Lead design working across all print and digital media outputs. The 2019 campaign shifted the visual focus of the festival to vibrant colour and display typography, creating warmth whilst remaining true to the festival brand.
• 2

  Dimensions Mix SeriesWeekly mix series featuring DJs playing at Dimensions each year. The visuals were conceived to celebrate the abstract nature of electronic music, and to reflect the varied genres represented in the series.
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  Outlook Festival 2018Lead design role working across all print and digital media outputs. The 2018 campaign incorporated illustrations by Mr Lee and combined them with intensely vibrant colour to draw the eye and stand out amongst the noise of other festivals.

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Projects credited in

• 1

  Major League Baseball - 108 SessionsIn June 2019, Major League Baseball comes to London for the first time with the Boston Red Sox and New York Yankees playing a two game series at the London Stadium. As part of a 12-month build-up, MLB launched a free Sunday quarterly event at Mick’s Garage in East London that celebrates the culture of American cities and its relationship to London. Following the July launch, attention turned to Detroit and Chicago on 7th October with Amp Fiddler and ROY DAVIS JR for a day filled with cultural e

Work history

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Freelance Graphic DesignerSam Musgrave
Jan 2016London, United KingdomFreelance
Working as a freelancer on branding & identity projects for a broad range of clients.
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In-House DesignerNVS Music Group (Outlook Festival, Dimensions Festival, Sunfall London)
Jun 2017 - Mar 2020London, United KingdomFreelance
Lead design role looking after all print & digital media outputs for the following brands: Outlook Festival Outlook Origins Dimensions Festival Outlook Recordings Dimensions Recordings The Outlook Orchestra The Sound Studio 108 Sessions (MLB)

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Skills

• Digital Design
• Photography
• Photoshop
• Branding
• Typography
• Layout Design
• Logo Design
• Print Design
• Creative Direction
• Event Graphics

Education

(BA hons) Graphic DesignFalmouth University
Sep 2013 - Sep 2016Falmouth, United Kingdom
Ideas-based course with a very strong focus on the design process and conceptual thinking. Areas covered: Typography/ Branding/ Packaging/ Editorial Design/ Publication Design/ Social & Political Graphics. Final year publication design was selected for display at the Falmouth Graphic Design stall at D&AD New Blood 2016.