About me

Yale graduate with growth experience at Airbnb, Wealthsimple and Tilt. I've launched several growth stage businesses in international markets. Areas of expertise include paid marketing, business development, go to market strategy, referral programs, SEO, content marketing, email marketing, retention strategies, product localisation and affiliate marketing.

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Work history

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Growth ManagerWealthsimple
Jun 2017 - May 2019London, United KingdomFull Time
20% compound monthly growth rate in both clients and assets under management over the first 20 months in the UK. Was responsible for: - Partnerships: API (e.g. Starling, Emma), performance/affiliate (e.g. Monzo, MoneySavingExpert, Money.co.uk), brand (e.g. the Nudge, Hector Bellerin) - Online marketing: SEM, FB, IG, Youtube - Offline marketing: direct mail, inserts, door drops, podcasts - Data and analytics for the UK team - Product localisation - Retention: incl. email marketing, sales operations, direct mail, webinars
Growth ManagerAirbnb
Mar 2017 - Jun 2019London, United KingdomFull Time
Joined as part of the Tilt acquisition. Helped launch Airbnb's Experiences platform in London and Dublin. Love the product/company but ultimately decided to join an earlier stage company to learn more.

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Skills

• Marketing Consulting
• Email
• Product Launch
• Data Analysis

Education

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Bachelor of Arts (BA) Yale University
Sep 2008 - May 2012New Haven, United States