About me
A varied background that started in science and currently resides in marketing.
I've worked with global ad agencies, luxury maisons and arts institutions.
Currently interested in the collective world of technology, fashion and culture.
Am a consultant to the Fashion Innovation Research & Enterprise project for University of the Arts London.
Have won a few awards.
Like starting new business models based on simplicity and scalability.
Projects
- DESIGNING 007 FOR THE BARBICANHere we present a short study into James Bond’s personal style, meeting award winning costume designer, Lindy Hemming; and a handful of bespoke tailors who have been instrumental in shaping and crafting this icon of style over 50 years. The Barbican marks the 50th anniversary of James Bond with a unique exhibition showcasing the inside story of the design and style of the world’s most influential and iconic movie brand
- Pleasure PrincipleA 3 day weekender. Produced by Numbers & Dedbeat. Pleasure Principle 2013 A new weekender forged from an old friendship between Numbers and Dedbeat. Pleasure Principle is set by the beautiful Cornwall coast and brings together some of our favourite artists. The music we love will be selected and programmed for your pleasure over three days and nights. Music aside, we will be scheduling other wonderment for you and your friends to get involved with. Updates to follow.
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Work history
Founding Partner
Unlocking the upside of digital change
The Upside are an innovation plug-in here to help brands make sense of what’s around the corner in the rapidly changing communications and marketing environment. We devise and deliver concepts for businesses in Lifestyle, Luxury, Retail and Entertainment that lay a foundation for a prosperous and fast way forward. Don’t expect an army of suits, but a bespoke team of expert partners. Our aim is to get in and out quickly with maximum impact. That’s why we call ourselves a plug-in.
Founder
Tapestry is a digital product, designed and built through Guided, to help our retail clients speak to their customers through mobile. Now part of The Upside.
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Skills
- Advertising
- Marketing PR
- Marketing Strategy
- Creative Direction
- Marketing Communications
- Digital Strategy
- Creative Strategy
- Integrated Marketing
- Online Advertisement
- Digital Maketing
- Mobile Devices