About me

Creative content strategist and multimedia journalist with 12 years in the industry specialising in health, fitness, wellness and men’s lifestyle.

PostsProjectsExperienceTeam

Projects

• Wingback Mechanical Pen Kickstarter

Projects credited in

• 1

  Maximuscle Home Of GainsDelivering creative output for Maximuscle's Home Of Gains campaign including; photography, retouching, press ads, social posts, logo design, films, mailers and much more.

Work history

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DirectorYour Daily Fix
Apr 2016London, United KingdomFreelance
Fitness-focused content agency providing data-driven copywriting, email marketing, SEO strategy and brand consultancy. Clients include Maximuscle, Under Armour, Welltodo, Fiit, Men’s Health, Women’s Health, Gentleman’s Journal, Balance Festival and The Guardian.
Fitness Editor - Men's FitnessDennis
Jun 2011 - Apr 2016London, United KingdomFull Time
Edited 50-page Trainer section, ran advertorial campaigns with Sony, Tough Mudder and Ebay. Grew Instagram followers 20X and YouTube subscription 1000% in six months with a Workout of the Week series to earn channel sponsorship.

Education

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NCTJ Diploma in JournalismSportsBeat/News Associates
Jan 2009 - Sep 2009Manchester, United Kingdom
Focus on news writing, media law, public affairs and shorthand (100wpm).
BAUniversity of Leeds
Sep 2005 - Jul 2008Leeds, United Kingdom
Focus on civil rights and media in the United States during the Harlem Renaissance.