Work history
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Head of Membership and MarketingThe Wellington Club
- London, United KingdomFull Time
A diverse role focused on building and maintaining relationships with prospective members, promoters and artists, and co-ordinating the diverse schedule of events within the club.
The first point of contact for all clients, responsible for maintaining impeccable standards while maximising commercial opportunities.
• Business development, working alongside senior management to implement a creative strategy to attract new clients, members and events organisers
• Leveraging existing industry contacts to secure top-level music talent for events and a new generation of members
• Directly liaised with members, gathering and implementing their feedback on the club.
• Hosted membership events and membership inductions
• Worked alongside the wider team to coordinate events in every aspect, including budgets, accounting, tech, logistics and hosting
• A personal and welcoming approach, ensuring the excellent customer and client experience expected from a private members club.
• Reviewed member applications and had sole responsibility of accepting suitable members
• Ran the membership CRM.
• Promoted the club through personal contacts and digital marketing, as well as invited high profile contacts to the club to generate publicity.
• Designing and creating the membership newsletter. Coding included.
• Running The Wellington Clubs social platforms.
• Creating google ads to boost the business. With detailed analytics. Helping to compare strengths and weaknesses in different ad sets
• Facebook, LinkedIn and Instagram Marketing. Creating original platform and advert content to engage and increase interest and footfall to the club’s restaurant.
• Creating specific audiences to target certain offers and events.
• Looked after the restaurant booking platform.
• Use of Adobe Photoshop and Illustrator
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Development/Social Media Manager, Labcore LTDLabcore
- London, United KingdomFull Time
• Mobile app startup
• Marketing and PR, producing digital assets and overseeing social media strategy
• Managed relationships with existing stakeholders and developed opportunities to attract new investment
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Skills
- Events
- Marketing PR
- Theatre
- Office