About me

I currently hold the role of Senior Marketing Coordinator at Debenhams where, working closely with the Head of Brand & Planning, I am responsible for the end-to-end project management- scoping, planning, briefing, development and delivery- of all Debenhams advertising, including but not limited to: publishing, digital, paid social, TV, radio and in store projection. On all projects I manage, I ensure I achieve the KPI's that are set out from brief, for example, increased product sales, increased brand awareness, customer acquisition, brand investment and cost savings.

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Work history

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Senior Marketing CoordinatorDebenhams
Jun 2017London, United KingdomFull Time
Key responsibilities: • End-to-end project management: scoping, planning, briefing, development and delivery of all Debenhams advertising, including but not limited to: brochure production, digital, paid social, TV, radio and in store projection (prime and tactical). • Working closely with our media agency, Carat, and other digital and print partners to efficiently plan all campaigns ensuring they have the correct targeting, channel mix and KPIs and are in line with budget. • Managing my marketing budget (over £1.5m) and securing income from suppliers and brands of over £1m YoY. • Briefing my line report with tasks and responsibilities, ensuring they remain on task and fielding any queries they have with weekly 1:1 status meetings. • Being the point of contact for Managing Directors across the whole business for all advertising campaigns I am responsible for. • Managing the delivery of direct marketing to customers, including print and email. • Assisting the advertising team with their ATL (newspaper ads) & BTL (paid, targeted social media) activity during peak times e.g. Black Friday/ Christmas. • Fostering strong relationships with internal and external stakeholders. • Creating and tracking critical paths for internal and external stakeholders including art directors, designers, copywriters and senior staff across the business. • Hosting weekly meetings to manage risks and issues across projects. • Managing the feedback process between stakeholders. • Liaising with external agencies to construct, amend and book media plans. • Liaising with external influencers to create guest content. • Managing the distribution of publications to our 178 UK stores and resolving any issues that arise. • Editing (editorially and creatively) and exporting emails in Taxi For Email and then scheduling emails via Salesforce Marketing Cloud. • Conducting post campaign analysis (PCA) after each project has gone live in line with KPI’s from brief e.g. ROI/ awareness/ engagement. • Creating concise reports to be shared with senior stakeholders including analysis from our brand team to gauge customer perceptions and our finance team to analyse incremental sales data.
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Junior Graphic DesignerEdenCo Creative
Sep 2011 - May 2017London, United KingdomFull Time
I currently work for EdenCo Creative, a multi-platform content agency, on content for Laithwaite's Wine and Sunday Times Wine Club, the UK’s No.1 wine merchant. Initially having joined them in 2011 as a Projects Assistant, in 2015 this role was combined with that of Junior Designer. In this extremely demanding and varied dual role I have worked hard to gain a great amount of experience on as many different aspects of content production as possible. From initial brief through to conception and final production, I help to ensure the smooth running of a project. I have experience shoot planning including working up schedules, briefing teams on shoot requirements and ensuring these are adhered to. I have great stakeholder management skills both agency and client side, often with senior team members. I am also responsible for shoot sample ordering and stock management of all wines featured in an issue. This part of my role has also made me adept at change and error management, especially in the build up to and on shoot days, using my knowledge and solution-orientated outlook to ensure risk and cost implications are minimised. Post-shoot I edit and retouch images using Photoshop, create page layouts in InDesign and also do artworking. On top of this I also monitor prop budgets and handle invoices.

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Skills

• Print Design
• Client Communication
• Content Management
• Adobe Indesign/illustrator/photoshop
• Reports
• Budget Management
• Media Planning
• Marketing Campaigns
• Digital Advertising
• CRM Campaigns