About me

My name’s Samah and I’m the “bold and loud” social media enthusiast. I firmly believe in the power of connectivity, sustainability and creativity in the world of digital marketing & content creation. When it comes to authenticity, you could say that I know a thing or two about standing out in a market that’s driven to circle you in.

QuestionsProjectsExperienceTeam

Projects

• 5

  UAL x Havas Media GroupA UAL x Havas Media Group (HMG) lead speculation fiction piece based on the question "How would Havas's business model look like in 2030" Part one & two as linked below.

Work history

L
L
Digital Marketing & PR AssistantLuxury Communications Council
Jan 2023 - Mar 2023London, United KingdomPart Time
As a member of the LCC and Shephard Communications team, I contributed to the implementation of their digital communications and public relations strategy as a media assistant. My role encompassed a range of responsibilities aimed at enhancing the brand's visibility and reputation across multiple channels: -Designed brand collateral and social media posts that effectively communicated the brand's key messages and values. This included developing visually compelling graphics and writing engaging and impactful copy that resonated with the target audience. -Updated and maintained media decks and databases, which included relevant contacts such as journalists, editors, and industry influencers. Ensured that all information was accurate, up-to-date, and effectively communicated to the relevant stakeholders. -Curated weekly media updates on luxury, fashion, and high net worth individuals (#luxury, #fashion, #HNWI) to keep the team up-to-date and well-informed on the latest industry trends. -Participated, hosted, and curated custom social media content for events such as Vogue UK x The Cut event, celebrating the launch of Edward Enninful's (Editor-in-Chief of British Vogue) latest book. -Captured media content for LCC's quarterly event, known as Fireside, which connected top leaders of different luxury sectors and hosted informative sessions on luxury trends. This involved capturing high-quality visuals, as well as producing engaging and informative social media content to promote the event and increase engagement.

Skills

• Content Copywriting
• Content Creation
• Content Design
• Public Relations
• Event Management
• Strategic Communications
• Luxury Branding
• Luxury
• Fashion Communication
• Fashion Advertising

Education

Master's in AdvertisingLondon College of Communication, UAL
Sep 2022London, United Kingdom