I'm a highly regarded art director with a successful track record working with some of the world’s leading luxury brands. Having worked at Condé Nast on Tatler and Vanity Fair magazines for over 15 years, I have over 18 years’ experience in concept development, creating dynamic visuals and planning, styling and executing inspiring shoots for high-end clients. I possess the zeal and skillset to visualise and create unique concepts and designs with strong attention to detail.
Projects
- YOUMail newsletter designIntroducing YOUMail, a brand new email newletter that I created for YOU magazine. Launched at the start of London Fashion Week A/W 2018, each email is designed to bring subscribers an edit of the best fashion, beauty, food, features and more, plus exclusive competitions and amazing offers. My new design has a flexible format to keep the look and content fresh, and to reflect the YOU brand. Each email has a personal voice with YOU editors speaking direct to their audience. It has been designed w
+ View all
Projects credited in
- YOUMail newsletter designIntroducing YOUMail, a brand new email newletter that I created for YOU magazine. Launched at the start of London Fashion Week A/W 2018, each email is designed to bring subscribers an edit of the best fashion, beauty, food, features and more, plus exclusive competitions and amazing offers. My new design has a flexible format to keep the look and content fresh, and to reflect the YOU brand. Each email has a personal voice with YOU editors speaking direct to their audience. It has been designed with new advertising opportunities to drive sales and also traffic to YOU.co.uk and all their social media channels. All of the latest news, stories and must-have buys will be sent direct to subscribers inbox each week – and whether they chose to read theirs on a commute, over a leisurely breakfast or coffee, or simply curled up on the sofa, it’s the perfect way to get a YOU time fix. To view the launch email online, please click here Sign up to receive YOUMail, click here
Work history
Art DirectorSamantha Brownstein Design Ltd
London, United KingdomFreelance
Samantha Brownstein Design Ltd (https://samanthabrownsteindesign.com) was established by experienced art director Samantha Brownstein, who has a deep understanding of how a brand or client should communicate in a uniquely differentiated, impactful and engaging way. She believes that creative thinking and passion for a project makes a hugely positive difference to a brand’s success. Samantha quickly gains an insight into clients’ creative needs and how best to fulfil them through her imaginative and innovative ideas.
Services include:
Art direction for campaigns across print and digital (Fashion & still-life)
Shoot production (budgeting, team commissioning, casting, location scouting)
Branding creation and identity
Design: magazines, adverts, booklets, brochures, flyers, POS, stationary, subscription material, bags, invitations
Concept development for pitches
Writing heads and sells or subheads
Prop styling and sourcing for still-life shoots
Digital ad formats
Solus emails
Standard photo retouching
Social media imagery
• August 2017 - Creation of my new company. Launch and design my company website (https://samanthabrownsteindesign.com)
Art Director, Tatler PromotionsCondé Nast
- London, United KingdomFull Time
• Designed and managed a variety of bespoke promotions for luxury brands across the magazine and within its definitive additional guide supplements including Fashion, Jewellery & Watches, Weddings, Beauty & Cosmetic Surgery, Interiors, Travel, Spas, Restaurants, Food & Drinks, Private Schools and Kids and Teens.
• Strong art directorial skills
– Creation of imaginative concepts for pitching to clients or in response to a given brief.
– Working to multiple strict deadlines and budgets.
– Solid experience of preparing shoot costings.
• Commissioned and collaborated with photographers, models, hair/makeup artists, stylists and illustrators (direct or via agencies). Styled and sourced props for still life shoots.
• Produced industry leading concepts for promotions for special topical editorial features/Tatler collector’s editions
e. g. Wedding Guide and ‘The Experts’.
• Created, produced and art directed a multiple page collaboration promotion, e.g. Moët & Chandon champagne in conjunction with Bermuda Tourism and The Americas Cup.
• Won speculative pitches, for example, a special 11-page Qatar gatefold promotion feature in the Tatler Travel Guide.
• Used the content management system Couch CMS to create and manage digital content for the monthly
Tatler Privilege Club Microsite which has a database of 60,000 designing this solus email to build a close relationship between the magazine readership by offering special discounts and treats direct from advertisers, enabling the targeting of individuals for research and data and for the Magazine/ client events.
• Developed brand identity and advertising material for the annual Tatler Schools Live! conference, creating both print/digital ads, solus emails and event literature.
• Liaised with the Tatler Advertising Sales and Subscription & Circulation teams on a wide variety of promotional projects relating to Tatler such as designing and managing advertisements, bespoke client solus emails, concepts for digital native campaigns, creating branded digital ad formats on Tatler.com, backing boards, media packs, flyers, digital displays, bags, invitations, point-of-sale material and subscription material also in relation to Tatler bespoke shows/events.
+ Show more
Skills
- Adobe Indesign
- Adobe Photoshop
- Adobe Illustrator
- Cms
- Art Direction
- Prop Styling
- Design
- Fashion
- Jewellery
- Luxury Brands