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Samantha Brownstein

Freelance Art Director

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Do you really want to delete project George at ASDA - Halloween 2017?

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About me

Samantha Brownstein is a highly regarded art director with a successful track record working with some of the world’s leading luxury brands. Having worked at Condé Nast on Tatler and Vanity Fair magazines for over 15 years, Samantha has over 16 years’ experience in concept development, creating dynamic visuals and planning, styling and executing inspiring shoots for high-end clients. She possesses the zeal and skillset to visualise and create unique concepts and designs with strong attention to detail.

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  • Adobe Indesign
  • Adobe Photoshop
  • Adobe Illustrator
  • Cms
  • Art Direction
  • Prop Styling
  • Design
  • Fashion
  • Jewellery
  • Luxury Brands

Work history


Art Director

Samantha Brownstein Design Ltd

Aug 2017
  • London, United Kingdom
  • Freelance
  • Samantha Brownstein Design Ltd ( was established by experienced art director Samantha Brownstein, who has a deep understanding of how a brand or client should communicate in a uniquely differentiated, impactful and engaging way. She believes that creative thinking and passion for a project makes a hugely positive difference to a brand’s success. Samantha quickly gains an insight into clients’ creative needs and how best to fulfil them through her imaginative and innovative ideas. Services include: Art direction for campaigns across print and digital Branding creation and identity Design: magazines, adverts, booklets, brochures, flyers, POS, stationary, subscription material, bags, invitations Concept development for pitches Writing heads and sells or subheads Prop styling and sourcing for still-life shoots Digital ad formats Solus emails Standard photo retouching Social media imagery • August 2017 - Creation of my new company. • Launch and design my company website ( • Art direction for the 2017 Halloween campaign for George at ASDA. This campaign launched in September 2017 and will run in Asda’s print magazine Good Living as an editorial feature and appear on the cover of the October issue. It will also feature across the brand’s social media channels, online sites, poster billboards, POS and in Asda stores nationwide during the build up to Halloween at the end of October 2017. • Develop a new design for a range of advertising material to promote the Masala Zone restaurant group. • Design a spring/summer 17 mini magazine for Powder (, part of Time Inc. (UK) Ltd.


Art Director, Tatler Promotions

Conde Nast

Sep 2011 - Jul 2017
  • London, United Kingdom
  • Full Time
  • • Designed and managed a variety of bespoke promotions for luxury brands across the magazine and within its definitive additional guide supplements including Fashion, Jewellery & Watches, Weddings, Beauty & Cosmetic Surgery, Interiors, Travel, Spas, Restaurants, Food & Drinks, Private Schools and Kids and Teens. • Strong art directorial skills – Creation of imaginative concepts for pitching to clients or in response to a given brief. – Working to multiple strict deadlines and budgets. – Solid experience of preparing shoot costings. • Commissioned and collaborated with photographers, models, hair/makeup artists, stylists and illustrators (direct or via agencies). Styled and sourced props for still life shoots. • Produced industry leading concepts for promotions for special topical editorial features/Tatler collector’s editions e. g. Wedding Guide and ‘The Experts’. • Created, produced and art directed a multiple page collaboration promotion, e.g. Moët & Chandon champagne in conjunction with Bermuda Tourism and The Americas Cup. • Won speculative pitches, for example, a special 11-page Qatar gatefold promotion feature in the Tatler Travel Guide. • Used the content management system Couch CMS to create and manage digital content for the monthly Tatler Privilege Club Microsite which has a database of 60,000 designing this solus email to build a close relationship between the magazine readership by offering special discounts and treats direct from advertisers, enabling the targeting of individuals for research and data and for the Magazine/ client events. • Developed brand identity and advertising material for the annual Tatler Schools Live! conference, creating both print/digital ads, solus emails and event literature. • Liaised with the Tatler Advertising Sales and Subscription & Circulation teams on a wide variety of promotional projects relating to Tatler such as designing and managing advertisements, bespoke client solus emails, concepts for digital native campaigns, creating branded digital ad formats on, backing boards, media packs, flyers, digital displays, bags, invitations, point-of-sale material and subscription material also in relation to Tatler bespoke shows/events.


Art Editor, Tatler and Vanity Fair Promotions

Conde Nast

Aug 2006 - Aug 2011
  • London, United Kingdom
  • Full Time
  • • Designed pages, created original and exciting ideas for client briefs and art directed shoots, including fashion & still life, whilst still maintaining both Tatler and Vanity Fair brand identities. • Picture research, commissioned and briefed illustrators, photographers and makeup/hair/ stylists direct and via agencies. • Managed strict deadlines to ensure the promotions were delivered in time and in budget. • Prepared pages ready for repro, with close attention to detail, whilst liaising with production, and the repro house, and checked chromalins for colour corrections. • Worked as part of a team on a campaign to celebrate Tatler’s 300th year Anniversary. Created special partnerships for clients to raise awareness to this unique historical landmark event for the magazine, and designed a range of promotional material from bespoke Window displays to branded Tatler Taxis.


Designer, Tatler and Vanity Fair Promotions

Conde Nast

Dec 2002 - Jul 2006
  • London, United Kingdom
  • Full Time
  • • My creative work at these magazines involved conceptual thinking, designing layouts and attending shoots. I designed and created promotions for both titles across mostly luxury-goods categories which included Travel, Fashion, Beauty, Consumer electronics, Cars, Interiors and Food and Drink. • I worked alongside the Creative Directors when creating teams of talented people to work on a shoot and on occasions deputised for them both. I handled all aspects of design work from sending work to production to client liaison. • My role also included creating mock-up visuals that were pitched out to clients. I had the flair to create original visual and design solutions when I produced promotional work for both magazines and made sure that these solutions were in keeping with each one’s individual style and character. I also worked closely with the advertising teams of both titles on a variety of promotional work relating to the Tatler and VF titles themselves.


Freelance designer

National Magazines Ltd (Hearst)

Oct 2001 - Dec 2002
  • London, United Kingdom
  • Freelance
  • • Freelance work, designing and creating promotions for National magazines, in addition to other related creative work. This met the clients’ objectives as briefed by the Account Handler and Art Director. • The variety of publications included Harper’s & Queen, Zest, Prima, She, Cosmopolitan, Country Living, Good Housekeeping and CosmoGIRL!



BTEC Foundation Diploma in Art and Design, Class: Pass (Merit)

University of Central England, Birmingham Institute of Art and Design

Sep 1997 - Jul 1998
  • Bournville, Birmingham B30, UK


BA (Hons) Visual Communication (Graphic Design) Class: 2:1

University of Central England, Birmingham Institute of Art and Design

Sep 1997 - Jul 2001
  • Birmingham, United Kingdom