About me
-
Work history
M
M
Marketing ExecutiveMackays Ltd.
Arbroath, United KingdomFull Time
My role as Marketing Executive for Mackays LTD, Mackays and Mrs Bridges, was a very exciting one as no two days were the same. One minute I would be working on a campaign for Mrs Bridges in Japan, the next I would be developing swing tags for Mackays in the US. Some of my reoccurring tasks however included;
· Regularly working alongside the Export team with UK & International campaigns and events
· Handled production of marketing materials and literature
· Coordinated the production of a wide range of marketing communications for UK & International markets
· Provided support, and on occasions attended/worked at UK events and exhibition
· Wrote press releases and designed promotional adverts
· Liaising with external agencies responsible for all aspects of social media
· Liaising with external printing, photography and design agencies when required
· Monitoring both e-commerce websites including maintenance, developing product descriptions, and developing photography
Skills
- Writing
- Social Media Management
- Public Speaking
- Client Presentation
- Building Relationships
- Public Relations
- Advertising Communications
- Events
- Campaign Organisation
- Time Management
Education
E
E
BA (Hons) Advertising, Marketing Communications and Public RelationsEdinburgh Napier University
- Edinburgh, United Kingdom
Core units within Year 3 at Edinburgh Napier University included:
•Advertising Theory & Practice
•Online Communication
•Public Relations Theory & Practice
•Communication Management
With the addition option of:
•Starting a New Business
•International Communication
Core units within Year 4 at Edinburgh Napier University included:
•Dissertation - 10,000 words on "An analysis of the Yes Scotland campaign and it's utilisation of social media channels"
•Professional Project in Advertising Management
•Professional Project in PR Management
•International & Intercultural Communication
•Branding
D
D
HND Advertising and Public Relations Dundee College
- Dundee, United Kingdom
Graduated both years with an A Grade.
+ Show more