Hi there, I’m Sam, I have 5 years experience across Design, Development + Brand creation. As a Brand Developer I create a visual identity and assets to represent your brand, creating recognition and a story between your vision and the consumer. As a Designer, I design and develop seasonal, trend relevant footwear, accessories and apparel with quality and ethics at the forefront of the process. I’ve worked with international brands; launching e-commerce and retail stores, developing design strategies and producing seasonal collections. My development knowledge and experience ranges from China to Portugal as I have traveled and work as a multinational designer. As I continue on my venture of merging design and brand identity my aesthetic approach is individualised and refined. At the forefront of my approach is my niche of fine line illustrations and secondary icons to support and illustrate the brand name and narrative.