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FCB (Foote, Cone & Belding) is filled with a diverse and passionate group of thinkers, creators, technologists and storytellers devoted to creating buzzworthy ideas that change consumer behavior. The global, fully integrated marketing communications agency celebrates local culture, flavor and expertise market-by-market.
In a world of growing choice, consumers face an ongoing need to make choices. Their time and money to listen, comment, like, register, and share is limited. This is where Straight Twisted comes into the picture. Through remarkable and unconventional 'storytelling' techniques we create beautiful interruptions that share inspiring human truths. If you want to truly lead, we can create or target a following of people who act not because they were convinced, but because they were inspired.