Work history
Campaign Manager
I currently work for a digital advertising company, specialising in student recruitment for higher education institutions. The platforms which I lead include facebook, Google AdWords, Edunamics (Real Time Bidding), LinkedIn, BBC.com and Twitter. My role involves the following:
• Consulting clients and Account Managers in terms of sales and campaign strategy
• Creating, monitor and optimising campaigns through analysis of data and market trends
• Providing regular feedback to clients and Account Managers on the campaign’s delivery
• Managing monthly to yearlong budgets across multiple campaigns over varying markets
• Advising clients on their own social media management and content
• I also have a basic understanding of HTML, JavaScript, CSS and tracking pixels
Guestpath Coordinator
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The primary focus of my current role is to adapt an American guest engagement program, to become effective in improving customer service and colleague interaction at Wembley Stadium, on event and non-event days. This includes the following:
• Marketing the standards to all staff, ensuring that the minimum expectations of the company are well known
• Delivering training sessions to up to 200 members of staff on a weekly basis
• Developing methods of measuring and validating staff engagement and working with the heads of department to ensure that these are carried out
• Creating communication channels to encourage staff engagement such as newsletters, social media and graphics
• Recognising and rewarding staff who are meeting the standards and those who exceed expectations
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Skills
- Advertising
- Events
- Social
- Excel
- Office
- Photoshop
- Powerpoint
- Word
- Display Advertising
- Social Media Advertising
- Progammattic
- Social Content Strategy
- Debriefing Clients
- Consulting Clients
- Analytic Problem Solving
Education
Performance in New Media with Drama and Theatre Studies
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