Samantha Fullman

Campaign Manager

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  • LocationLondon, United Kingdom

Skills

 

  • Advertising
  • Events
  • Social
  • Excel
  • Office
  • Photoshop
  • Powerpoint
  • Word
  • Display Advertising
  • Social Media Advertising
  • Progammattic
  • Social Content Strategy
  • Debriefing Clients
  • Consulting Clients
  • Analytic Problem Solving

Work history

Currently

Campaign Manager

Educate

Sep 2014
  • I currently work for a digital advertising company, specialising in student recruitment for higher education institutions. The platforms which I lead include facebook, Google AdWords, Edunamics (Real Time Bidding), LinkedIn, BBC.com and Twitter. My role involves the following: • Consulting clients and Account Managers in terms of sales and campaign strategy • Creating, monitor and optimising campaigns through analysis of data and market trends • Providing regular feedback to clients and Account Managers on the campaign’s delivery • Managing monthly to yearlong budgets across multiple campaigns over varying markets • Advising clients on their own social media management and content • I also have a basic understanding of HTML, JavaScript, CSS and tracking pixels

2014

Guestpath Coordinator

Delaware North Companies

May 2014 - Sep 2014
  • The primary focus of my current role is to adapt an American guest engagement program, to become effective in improving customer service and colleague interaction at Wembley Stadium, on event and non-event days. This includes the following: • Marketing the standards to all staff, ensuring that the minimum expectations of the company are well known • Delivering training sessions to up to 200 members of staff on a weekly basis • Developing methods of measuring and validating staff engagement and working with the heads of department to ensure that these are carried out • Creating communication channels to encourage staff engagement such as newsletters, social media and graphics • Recognising and rewarding staff who are meeting the standards and those who exceed expectations

2014

Customer Service Manager

onefinestay

Dec 2012 - Mar 2014
  • My fundamental responsibility in this travel start-up company was to establish a customer service function that is internationally dynamic. By developing standardised procedures and disseminating them across the business, I lead a team that defined a service which can also be replicated for future expansion. Key responsibilities: • Analysing data from all communication channels to understand workload metrics • Developing standards of practice for each process, based on the metrics obtained • Defining targets and objectives for the team regarding each process • Working with other teams to migrate workload appropriately Daily responsibilities: • Prioritising tasks and disseminating throughout the team, according to the specific strengths and experience of the individual team members • Acting as a point of escalation for complaints and commercial decisions • Monitoring the quality of tasks undertaken by the team and following up with training support when necessary • Chairing team meetings each week and holding weekly/ annual reviews with team members • Setting objectives for individual team members. • Creating the rota and managing holiday and sick leave During my time at Onefinestay, I was also a member of the Social Committee; responsible for organising company events including Christmas/ birthday parties and sports tournaments.

Education

2009

Performance in New Media with Drama and Theatre Studies

The University of Chester

Aug 2005 - May 2009