About me

I'm a freelance marketer who gets her kicks from a good content audit and community engagement boosting! As the first hire at Inkpact (a tech startup with a difference), I relished the opportunity to build their brand from the ground up. Getting stuck into anything and everything that could help the brand grow (with zero budget in the beginning) I got to grips with ways to organically grow the marketing side and ways to showcase the company's social mission and bring the purpose of 'humans first' in a tech world to the forefront of their content and engagement strategies. Being challenged with a next-to-none budget, I welcomed the challenge of finding solutions and partnering with brands and events to raise Inkpact's profile in a way that felt meaningful and genuine. It was here that I got the opportunity to work with brands such as; Brands I've worked with include John Lewis, Ogilvy, Good Energy, Majestic Wine, Naked Wines, Baby Mori, Inkpact, North East Wales Tourism and a well know FMCG, leading and pitching creative customer loyalty campaigns to drive a new income stream and added value for Inkpact. I now offer different aspects of plug-in marketing solutions to assist multiple brands and startups with content, brand and community engagement as they grow.

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Work history

I
I
Head of Marketing and BrandInkpact
Aug 2016 - Aug 2016London, United KingdomFull Time
As the first hire at Inkpact (a tech startup with a difference), I relished the opportunity to build their brand from the ground up. Getting stuck into anything and everything that could help the brand grow (with zero budget in the beginning) I got to grips with ways to organically grow the marketing side and ways to showcase the company's social mission and bring the purpose of 'humans first' in a tech world to the forefront of their content and engagement strategies. Being challenged with a next-to-none budget, I welcomed the challenge of finding solutions and partnering with brands and events to raise Inkpact's profile in a way that felt meaningful and genuine. It was here that I got the opportunity to work with brands such as; Brands I've worked with include John Lewis, Ogilvy, Good Energy, Majestic Wine, Naked Wines, Baby Mori, Inkpact, North East Wales Tourism and a well know FMCG, leading and pitching creative customer loyalty campaigns to drive a new income stream and added value for Inkpact. Other responsibilities included: - Managed all aspects of the brand, analysing the brand and current strategies, highlighting areas of weaknesses or conflicting messages. - Created a brand plan and brand strategy and ensuring all aspects of the product or companies marketing and activities align with the ethos and goals of the brand. - Partnered with brands on content marketing and events that reflected the brand's image. - Created an enduring brand message that resulted in increased sales and brand loyalty. - Championed the brand internally making sure all elements of the company understand the brand and its goals. - Worked closely with all members of the team to ensure the commercial goals of the brand are met. - Presented the brand and creative strategies to sales and marketing teams at internal meetings and pitches. - Managed external agencies and ensuring marketing budgets were met. - Responsible for new marketing opportunities that fitted the brand and maximised all opportunities for growth, both organically and paid.

Skills

• Website Copywriting
• Business Copywriting
• Brand Copywriting
• Copy Concepts
• Sub-editing
• Strategy
• Brand Storytelling
• Brand Tone
• Content
• Community Engagement